Watch out for fraudulent SEO experts

I got hit up by some guy named “David Smith” (which is a suspect name– hard to find him). His website is legalfirmseo dot com, but you can’t find it when you search for it:

So naturally, I take a look at the SEO of this legal SEO firm:

A bunch of zeros.
No organic traffic, no SERP features, no inbound links we can find, and a DA3.

Hey, if you are new to SEO and starting out as an SEO agency, that’s totally fine.

There is so much you can learn from the industry pros.

You can contribute content to Search Engine Land, Search Engine Strategies, PubCon, and all the well-known SEO blogs.

But what is not okay is pretending you’re an SEO expert, playing upon lawyers who don’t know how to tell who actually knows SEO or not.

We’re not saying SEO is a scam— rather, it’s completely measurable. You can measure content production, inbound link generation, organic traffic to the site, leads from the organic traffic, and so forth.

Your SEO consultant should clearly lay out a plan of what they’re doing–then hold themselves accountable to it. You could even audit your SEO consultant, which drives them mad that you can learn how to use tools like Semrush and Ahrefs in just a few minutes to expose them.

Be transparent with your clients, instead of selling snake oil.

Would you take swimming lessons from a “swim coach” who has never been in the pool before?

Final thoughts: nothing wrong with being a new SEO consultant and wanting to learn the ropes. But if you publicly attack someone who has been in the SEO space a long time, you might get outed.

This “David Smith” fellow– we can’t even find him online. Or maybe his name is “John White”. He needs some help to build up his personal brand with SEO, like here:

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert,, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at or on one of his social accounts below.