Watch out for fraudulent SEO experts

I got hit up by some guy named “David Smith” (which is a suspect name– hard to find him). His website is legalfirmseo dot com, but you can’t find it when you search for it:

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So naturally, I take a look at the SEO of this legal SEO firm:

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A bunch of zeros.
No organic traffic, no SERP features, no inbound links we can find, and a DA3.

Hey, if you are new to SEO and starting out as an SEO agency, that’s totally fine.

There is so much you can learn from the industry pros.

You can contribute content to Search Engine Land, Search Engine Strategies, PubCon, moz.com and all the well-known SEO blogs.

But what is not okay is pretending you’re an SEO expert, playing upon lawyers who don’t know how to tell who actually knows SEO or not.

We’re not saying SEO is a scam— rather, it’s completely measurable. You can measure content production, inbound link generation, organic traffic to the site, leads from the organic traffic, and so forth.

Your SEO consultant should clearly lay out a plan of what they’re doing–then hold themselves accountable to it. You could even audit your SEO consultant, which drives them mad that you can learn how to use tools like Semrush and Ahrefs in just a few minutes to expose them.


Be transparent with your clients, instead of selling snake oil.

Would you take swimming lessons from a “swim coach” who has never been in the pool before?

Final thoughts: nothing wrong with being a new SEO consultant and wanting to learn the ropes. But if you publicly attack someone who has been in the SEO space a long time, you might get outed.

This “David Smith” fellow– we can’t even find him online. Or maybe his name is “John White”. He needs some help to build up his personal brand with SEO, like here:


Dennis Yu

About the Author

Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.

You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.

You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.