Top 10 Words and Phrases Filipinos Should Avoid When Communicating with American Clients

Navigating cross-cultural communication can be challenging, especially when you’re working with clients from different countries. This is particularly true for Filipinos who often interact with American clients in various industries such as customer support, outsourcing, and virtual assistance. Certain words or phrases that may seem polite or normal in the Philippines can puzzle or even offend American clients. To help bridge this communication gap, we have compiled a list of the top 10 words or phrases that Filipinos should avoid using in their interactions with American clients.

Top 10 Words and Phrases to Avoid:

  1. Kindly, Sir/Madam – While it may sound polite in the Filipino context, using “kindly” or addressing someone as “sir” or “madam” can come across as overly formal or insincere in American culture. Instead, opt for a more casual and genuine tone, such as “please” or “could you.”
  2. Do the needful – This phrase, although widely used in some Asian countries, is not commonly used in the United States. Instead, you can use phrases like “please take care of this” or “please handle this as needed.”
  3. For a while – Instead of asking someone to “wait for a while,” consider using “please hold on” or “give me a moment” when asking an American client to wait.
  4. Revert – In the Philippines, “revert” is often used to mean “respond” or “reply,” but in the United States, it means to “return to a previous state.” To avoid confusion, use “respond” or “get back to you” instead.
  5. Today itself – This phrase is not commonly used in American English and can be confusing. Instead, opt for “today” or “by the end of the day” to convey urgency.

  1. Kindly expedite – This phrase might sound polite, but it can come across as overly formal or demanding. Instead, use “please prioritize” or “could you please speed up the process?”
  2. Same same – This phrase, borrowed from neighboring countries, is not familiar to most Americans. Rather than saying “same same,” use “similar” or “the same.”
  3. Sir/Ma’am for every sentence – While addressing someone with “sir” or “ma’am” might show respect in the Philippines, using it excessively in conversation with American clients may sound overly deferential or insincere. It is generally acceptable to address them by their first name or to use “sir” or “ma’am” sparingly.
  4. Madam Boss – Referring to a female superior as “Madam Boss” may sound respectful in the Philippines, but it is not common in American culture. Instead, address them by their first name or use a more gender-neutral term like “manager” or “supervisor.”
  5. Long time no see – Although this phrase is understood in the United States, it is informal and may not be suitable for professional conversations. Instead, consider saying “it’s been a while since we last spoke” or “it’s been some time since our last meeting.”

Conclusion: Effective communication is vital in any professional relationship, and understanding cultural differences can help prevent misunderstandings and foster stronger connections. By avoiding these 10 words and phrases, Filipinos can enhance their communication with American clients and colleagues, paving the way for successful cross-cultural collaborations.

Dennis Yu
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.