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The Awad Law Firm has established a strong brand, but its online presence doesn’t fully showcase the depth of its expertise. Currently, the website has room for growth, with opportunities to add more valuable content. The real focus isn’t just on design—it’s about demonstrating authority to Google and other platforms through E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
The Real Issue: Hidden Assets and Scattered Content
Ibrahim Awad, owner of The Awad Law Firm, have tons of valuable assets—major case wins, media interviews, and a strong reputation—but they’re scattered and difficult to find. Some of their biggest cases aren’t even mentioned on the website. They exist in news articles, YouTube videos, or legal documents, but they’re not properly organized or showcased in a way that builds his authority online.
Step 1: Organizing the “Greatest Hits”
Every major brand, whether it’s a band or a business, has a set of greatest hits—the most significant stories that define its success. Ali needs to create a structured list of his top cases, major lawsuits, and media features. These should be centralized in a Google Sheet or internal database, making it easy to reference and repurpose across all digital channels.
For example:
- Johns Creek Police Shooting Case – The Awad Law firm filed a wrongful death lawsuit, but this case is buried in Google searches unless someone knows the exact keywords to look for.
- Sexual Misconduct Case in Varnell – The Awad Law Firm put up a billboard to bring attention to police sexual harassment. There’s media coverage on it, but it’s not prominently featured anywhere on his website.
- Federal Judge Dismissal Case – There’s an interview of Ali Awad discussing this, but only 90 people have seen it on YouTube. The real audience never found it.
This list should include all major cases, media interviews, and notable verdicts, making it easy to showcase them across his website and social media.
Step 2: Building Authority Through Content
After organizing the content, Ali and Ibrahim must repurpose and distribute it across multiple platforms. Google and social media algorithms prioritize the most authoritative content, but right now, they are not positioning their expertise correctly.
Website Optimization: Showcasing Real E-E-A-T
The goal isn’t to redesign the website but to add real proof of authority—not generic legal content that sounds like it was written by a bot.
- Every major case should have a dedicated page with detailed information, links to media coverage, and any available videos or client testimonials.
- The site should highlight Ali’s direct experience in personal injury law, rather than just listing services.
- Author attribution should be clear on every legal blog post, showing that Ali or his team of attorneys are the real experts behind the content.
YouTube & Social Media: Amplifying Success Stories
Ali has plenty of media interviews and case discussions, but they’re underutilized. Content that was featured on TV for a single day should be repurposed into bite-sized clips for TikTok, Instagram Reels, and YouTube Shorts.
- A short clip of Ali discussing the Johns Creek Police Shooting case would be far more engaging than a static blog post.
- The Sexual Misconduct Billboard story could be turned into a viral TikTok, where Ali explains what happened and why he took action.
- Every legal victory should be packaged into a case study video with before-and-after results.
Step 3: Dominate Google with a Knowledge Panel
Right now, when someone searches for wrongful death attorneys in Atlanta, Google sees The Awad Law Firm as just another law firm page. There’s no strong signal of expertise, even though it is clearly a leading figure in this field.
By structuring content correctly and publishing real, verifiable case studies, Ali and Ibrahim can strengthen Google’s Knowledge Panel for The Awad Law Firm—which is Google’s way of understanding who they are and how authoritative they are in the legal space. This means:
- Properly linking their website content to trusted sources (news articles, media interviews, court cases).
- Making sure Google associates their name with high-profile cases.
- Embedding structured data so search engines recognize Ali as the leading expert in personal injury law.
Final Thoughts: The Assets Are There—Now It’s Time to Use Them
The Awad Law Firm doesn’t need to create anything new—it already has all the proof of its authority. The problem is, that its success is hidden, scattered, and not structured in a way that Google and social platforms recognize.
By organizing the biggest wins, turning them into strategic content, and distributing them across all channels, Ali can dominate the search results and make sure the firm is the first name people see when they need a top personal injury attorney.
The bottom line? Google needs proof. We have it—now let’s use it.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.