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David and Dawn Kreizer, owners of the personal injury firm Kreizer Law, were in the midst of an SEO crisis. Despite investing in traditional SEO strategies, they haven’t seen the results they desperately need. With limited time to tackle these issues themselves, it’s clear they require a specialized team to take control of their SEO and online visibility challenges.
Kreizer Law, with operations on the West Coast, in Colorado, and the Northeast, has been growing rapidly and facing various challenges.
They’ve managed their SEO for 12 years, including the last three and a half with a new firm. Despite having strong local reviews, this firm caused multiple suspensions across their locations and refuses to take responsibility. Their primary goal now is to lift these suspensions and improve their online presence.
Current Challenges
SEO Suspension Issues
The SEO firm they have worked with caused multiple suspensions across their locations. These suspensions negatively impacted their online presence and local rankings.
Ineffective SEO Strategies
The current agency’s SEO tactics have not delivered the expected results, leading to frustration and the need for a new approach.
Lack of Accountability
The current agency has not taken responsibility for the problems it caused, further complicating the situation. David has experienced repeated failures with multiple agencies that have not resolved their SEO issues.
Competitive Market Challenges
They face a highly competitive market, particularly in areas like New York Metro, which makes it difficult to achieve high rankings for competitive keywords.
Overwhelming Workload
David is currently too busy managing cases and clients to address these SEO problems himself. This leaves the firm in need of external help to resolve the issues.
Current Site Analytics and Performance
Domain Rating
Kreizer Law’s domain rating is currently 18, indicating a low level of SEO authority. This rating is based on 2,800 links pointing to their site. Each link provides varying amounts of authority, they need to focus on acquiring high-quality, authoritative links.
Keyword Rankings
Kreizer Law ranks for approximately 1,300 keywords, including terms related to false imprisonment and Uber accidents. While they have some visibility, they are not in top positions for many key terms, significantly affecting traffic and online presence.
Traffic and volume differ significantly. For example, if 500 people search for “car accident attorneys New Jersey” each month, but they’re in position 17 on the second page. Only a small fraction of users click through to the second page. We need to aim for the first page, especially the top three positions, to drive more traffic.
Traffic and SERP Features
The site appears in two SERP features: the local pack and site links. They rank well for specific queries like “How much can you sue for false imprisonment,” but there is room for improvement in targeting other relevant terms and expanding into additional SERP features such as videos, tweets, or other extensions.
Link Quality
Kreizer Law has a mix of links, some from high-authority sites like expertise.com, which drive traffic and contribute to rankings. However, they also have links from less reputable sources, impacting the overall effectiveness of their link profile.
For instance, a link from a directory site expertise.com has a domain rating of 90 and attracts 2 million visitors per month. This link helps drive about 800 visitors to their site and contributes to ranking 140 out of the 1,400 keywords they target.
For another example, it links to an article ‘Auto Accident Lawyer New Jersey,’ where the headline includes a hyperlinked keyword and uses a stock image. This setup aims for SEO and feels spammy, resembling a tactic called Google stacking, where people link multiple Google properties to boost rankings artificially.
Google My Business (GMB) Issues
Poor SEO practices have not led to suspension but have negatively affected rankings. Discrepancies in business information and competitive industry scrutiny contribute to these issues. There is a need for improvement in GMB practices to avoid further complications and enhance local rankings.
SEO Plan for Kreizer Law
Our SEO strategy will elevate Kreizer Law’s online visibility and rankings. Here’s the plan:
Audit and Asset Management
Start with an SEO Audit: Conduct an audit to highlight issues, provide training, and guide solutions.
Ensure Asset Ownership: Maintain ownership of all digital assets, including your website and ad accounts, to avoid complications with agencies.
Access Checklist: Follow the Access Checklist to obtain necessary access securely without sharing usernames or passwords.
Optimize Google My Business (GMB) Profile
Review and update Kreizer Law’s GMB profile to ensure accuracy and completeness. Address discrepancies, enhance with relevant details and media, and follow best practices to prevent future suspensions. This step is crucial for boosting local search visibility and online presence.
Improve Search Ranking
Aim for Top Positions: Target the first page, especially the top three positions, to significantly increase traffic.
Maximize Successful Pages: Leverage successful pages and focus on what already works to drive more traffic.
Content Strategy
Expand SERP Features: Optimize for additional SERP features like videos, tweets, or extensions to enhance visibility.
Create Video Campaigns: Produce short, one-minute videos addressing common legal queries and post them as separate web pages.
Repurpose Content: Use videos across various platforms (YouTube, Twitter, Facebook) and turn them into articles, tweets, blog posts, etc.
Accountability and Coaching: Use light coaching for video creation, with trained VAs handling most of the work. Tools like Ahrefs and SEMrush help with SEO analytics but not content execution.
Content Optimization
Enhance Pages: Add video content, ensure relevant links, and include a phone number for easy access, especially on mobile devices.
Address PAA Queries: Incorporate related content and address “People Also Ask” queries to improve page authority.
Business owners need to grasp enough of the strategy to oversee and direct their teams properly. Even if I handle tasks like Facebook ads or SEO for them, it’s tough to deliver effective results without the right content—like well-made one-minute videos. They don’t need to master every skill but should understand how to effectively guide content production.
Since David has limited time, he wants to delegate the day-to-day SEO tasks to a dedicated team. He must ensure that the implementation of the SEO strategy is handled efficiently, allowing David to focus on his core responsibilities. Provide support through regular updates, consultations, and adjustments to keep the SEO efforts aligned with Kreizer Law’s business goals.
Next Step:
Looking to unlock your website’s potential? Head over to AreYouGoogleable.com now for a comprehensive SEO audit. Quick, effective, and essential—let’s go!
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.