The 18 Modules Framework
The 18 Modules Framework is basically designed to help businesses, specialists and partners. There are 6 phases each for businesses, specialists, and partners.
Businesses need marketing help, most effectively delivered by customers who become advocates (word of mouth).
Think LinkedIn meets Match.com or Uber for marketing services.
The market model requires standardization to scale—certifications, checklists, and ratings. Businesses don’t want to optimize their marketing any more than you want to work on your car—they want someone else to do it. They also don’t feel responsible or have time to train students, so they hire interns. Schools don’t want to hire students directly and students don’t want to create training or work menial jobs.
Have you seen Simon Sinek’s “Start with Why”?
We bring all three together.
Checklists simplify step-by-step execution, as well as the communication of that execution. More practice helps us refine our checklist processes, via client and specialist suggestions. We prioritize requests that are most common in software development, which is automation of manual efforts.
The development of our training is not based on what we think should happen theoretically, but on our direct experience of executing them on a number of occasions. We internally iterate to the point where we have checklists that anyone can follow reliably for repeatable excellence.
Each task on a checklist is graded by the level of skill necessary to accomplish it. All content we produce is tagged accordingly and an associated checklist is provided. Thus, we maintain the link between training and implementation.