I used to believe that I had to be the expert in everything or at least pretend to be.
Got a know-it-all friend or maybe that’s you?
Too many people are attempting to teach how to do something they personally haven’t achieved themselves. Only proven experts with repeatable success should be ‘producing’ content. The other 99% of us should be processing, posting, and promoting the content that the experts are producing.
Thus, consider which of the 4 stages of the Content Factory you want to operate within.
I personally like the promote phase, since the burden of being the expert is so high. So much easier to lean on others to be on top of that expertise/function.
To hire others to process the content – hence, virtual assistants (VAs) using Descript, ChatGPT, and other tools. Add more VAs and tools to post the content (repurpose across many channels, which includes the web – for SEO) – too much work for me.
The last stage – to promote – is the least amount of effort and yields the highest return.
But it does require a deep strategic understanding of how the expert drives the result and an ability to coordinate getting content to that last (4th) stage, so we can test for winners. The Dollar a Day Strategy (once just a course, but now a hands-on program on sale now) is a multiplier of what’s already working in your business.
If you can get these first 3 stages in place, then you should be able to double your business with Dollar a Day ads. Since it’s unlikely we have all leveraged all channels, clearly identified our winning ads, or set up proper remarketing.
For example, if you’re not getting a 10% CTR on your Dollar a Day ads, then something is broken with your content x targeting combos – content not compelling enough or niche audience not relevant enough. If your Google Quality Scores are not at least a 7 (it’s the “check engine light” of PPC), then you have the same issue.
Fixing each of these components yields a multiplier effect– since higher conversion rates mean we can afford to spend more on acquisition.
Have you seen the depth of the Dollar a Day Strategy?
If you thought it was just boosting posts on Facebook (what we taught back in 2007), we’ve come a long ways.
Program launch in one week at $2,497.
This is not for brand new businesses, founders who do not have raving clients, or if you aren’t okay with making one minute videos.
About the Author
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.