The 7 Figure Agency event in Miami, Florida, was a unique experience of top-performing agencies collaborating to share their knowledge and hacks. Dennis Yu and I presented our agency hack which we find to be a key contributing factor to our organization’s success through real-life examples with companies that have currently hired us for our services, not just broad references to connections.
At Content Factory, we believe in the power of collaboration and mutual promotion, as demonstrated by our Content Factory strategy. By generating and sharing content that spotlights the accomplishments and expertise of others, we not only deliver value to our audience but also foster strong relationships with those we feature. This approach leads to increased exposure, relationships, and collaboration opportunities for both our clients and our brand.
Our team utilizes repurposing and boosting techniques to ensure the most remarkable impact possible from our content. For example, Dennis and I showed videos from Grant Cardone and Perez Hilton elevating our team and showing to real connections we make every day. Repurposing allows us to reuse content across various formats and channels, effectively reaching diverse audience segments. For example, we can transform a podcast interview into a blog post, social media post, or video, maximizing our reach and audience engagement.
Furthermore, boosting our content through paid advertising or leveraging our existing networks extends the content’s reach even further. Utilizing social media platforms like Facebook, LinkedIn, and Twitter, we strategically target the right audience by creating a custom audience. Like Dennis Yu always says, “The authority of what others say, plus co-created content, is the secret to building a personal brand and company brand – especially if we repurpose those items and boost them.”
By embracing the Content Factory strategy and combining it with repurposing and boosting, we at Content Factory continue to elevate others while simultaneously elevating our brand and business.
Bonus Content – If you’ve heard about all the buzz around Clubhouse – learn about leveraging it to build your audience, platform and grow your agency in this amazing 7FA Podcast by Josh Nelson featuring Dennis Yu. Trust me, it’s worth your time!
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.