Maximizing VAs and Mastering Entrepreneurship: Advice from Nathan Hirsch

Nathan Hirsch and I will delve into effective virtual assistant hiring, SEO insights, and entrepreneurial experiences. Gain practical tips, tackle obstacles, and glean valuable knowledge from our shared business journey.

The Impact of Hiring Virtual Assistants from Developing Nations

Tapping into the global workforce can revolutionize operations for service businesses. Plumbing or HVAC businesses, often bogged down by administrative tasks, can benefit significantly. Outsourcing to virtual assistants (VAs) from developing countries like the Philippines or India enables the offloading of marketing, customer service, and administrative duties.

Picture a plumbing company that hires VAs to manage customer inquiries and scheduling, allowing the business to focus on delivering top-notch services while competitors grapple with task overload. But it doesn’t stop there. VAs can handle more specialized roles such as sales calls or representing the brand on podcasts.

For example, a VA from the Philippines could impress a podcast host with their knowledge of plumbing techniques or insights into the latest HVAC trends. Embracing the potential of VAs gives businesses a competitive edge and contributes to a global ecosystem of opportunities. Don’t hesitate to explore the vast potential of hiring VAs from developing countries.

Empowering Virtual Talent: Fair Pay and Flexibility for VAs

Unlike traditional VA agencies that often exploit workers by charging high rates while paying VAs significantly less, Outsource School and similar platforms offer a different approach. Instead of operating as a VA agency, Outsource School provides a hiring process that businesses can seamlessly integrate into their operations.

For example, rather than functioning as intermediaries that dictate rates and manage every aspect of the VA-client relationship, platforms like FreeUp (now part of Outsource School) operate as marketplaces. VAs can set rates, select preferred projects, and negotiate terms directly with clients.

This model empowers VAs to control their workload and enhances scalability. By facilitating direct connections between businesses and VAs, platforms like FreeUp streamline the hiring process while ensuring quality through pre-vetting and prompt resolution of any arising issues.

Furthermore, these platforms cultivate a sense of autonomy and professionalism by avoiding micromanagement of VAs or excessive involvement in client interactions. VAs value the freedom to manage their workload and negotiate rates, while businesses benefit from access to skilled professionals without the overhead associated with traditional agency involvement.

In essence, this model benefits VAs and businesses, promoting fairness, flexibility, and efficiency in the virtual workforce.

Decoding the Virtual Hiring Maze: Navigating Platforms and Strategies for Business Growth

Navigating many platforms and options for hiring virtual help can be overwhelming. The question arises: Why choose Upwork, FreeUp, or any other platform for hiring virtual assistants (VAs)? The answer lies in understanding your specific needs and the pros and cons of each option.

For entrepreneurs aiming to scale their businesses, hiring is inevitable. As Nathan Hirsch emphasizes, the timing of hiring is critical – being too early or too late can both have significant implications. Nathan’s own experience with his Amazon business vividly illustrates this point. Initially attempting to manage everything solo, he soon realized the necessity of hiring, particularly during peak seasons like Black Friday and Cyber Monday.

The journey of finding the right fit for virtual assistance often begins with experimentation. From hiring unreliable college students to expensive adults, Nathan eventually found solace in virtual assistants, a decision that transformed his business. However, the hiring platform landscape offers varying benefits and challenges.

Posting job opportunities in Facebook groups may yield cost savings, but it requires sifting through numerous applicants and lacks accountability mechanisms if VAs disappear. Platforms like Upwork and Fiverr provide a middle ground, offering verification and some level of vetting, albeit with marketplace fees. FreeUp goes further by covering replacement costs if VAs vanish, providing added security.

For those seeking a premium experience, agency or managed service models offer comprehensive training and vetting. However, the quality of service can vary greatly between agencies, making it crucial to choose wisely.

How AI Empowers Virtual Assistants to Redefine Digital Marketing

Advancements in AI tools in recent years have revolutionized the role of virtual assistants (VAs), consolidating responsibilities and the emergence of what I refer to as the “unicorn Superman VA.” Previously, tasks such as video editing, WordPress management, and marketing automation were handled by separate individuals. However, with tools like Descript and ChatGPT, a single VA – what I term a “content factory VA” – can now manage all content creation and promotion stages, from raw content processing to running dollar-day ads.

This transformation signifies a paradigm shift in VA capabilities, enabling them to fulfill the functions of an entire marketing agency independently. Nathan envisions a future where standardized certification programs validate VAs’ proficiency in tasks like content factory management, opening up vast employment opportunities across industries.

The key to identifying these exceptional VAs is their entrepreneurial mindset and adaptability to evolving technologies. Rather than simply executing predefined tasks, these VAs demonstrate a passion for building and taking ownership of processes. As AI continues to advance, VAs must keep pace with technological developments to remain relevant in the rapidly changing landscape of marketing.

Nathan’s vision aligns with the ethics of Outsource School, which aims to empower businesses and VAs by fostering a culture of entrepreneurship and continuous learning. By bridging the gap between skilled VAs and businesses needing their services, platforms like Outsource School and FreeUp create symbiotic relationships that drive mutual growth and success.

Nathan Hirsch’s Strategic Pivot: Building a Resilient Business Portfolio Grounded in Core Competencies

Nathan Hirsch’s entrepreneurial journey, characterized by the sale and scaling of multiple businesses, embodies the adaptability and strategic vision required in today’s dynamic market. After the sale of FreeUp, Nathan’s initial plan of taking a year off and traveling the world was disrupted by the onset of COVID-19. Undeterred, he shifted towards building a diversified portfolio of businesses centered around core competencies honed in his previous ventures.

Recognizing the importance of financial clarity, Nathan emphasizes the pivotal role of bookkeeping in business success. Drawing from his experience with FreeUp, where meticulous bookkeeping facilitated a seamless sale process, Nathan launched two bookkeeping brands, Ecom Balance and Accounts Balance, to cater to e-commerce and other online businesses.

Moreover, Nathan highlights the centrality of SEO in driving online visibility and growth. Trio SEO, led by seasoned expert Steven Snyder, reflects Nathan’s strategic approach of entrusting specialized operators to drive business initiatives. Concurrently, Nathan and his partner Connor are establishing a media company, leveraging their personal brands to amplify the importance of essential business functions such as hiring, bookkeeping, and SEO.

Reflecting on past successes and failures, Nathan underscores the importance of diversification in mitigating risks inherent in entrepreneurship. While past ventures like Amazon dropshipping yielded substantial returns, Nathan’s focus has shifted towards leveraging his hiring, finance, and SEO expertise to build a resilient portfolio of businesses poised for long-term success.

Proven SEO Strategies for Ranking Success

With over two decades in the SEO game, I’ve witnessed the evolution since the early days when search engines were still finding their footing. During my time at Yahoo, under Jeff Weiner’s guidance, our mission was clear: to organize the world’s information.

And that mission hasn’t changed much over the years. SEO, to me, has always been about showcasing what truly deserves to be the best search result. It’s not about gaming the system or tricking Google; it’s about providing valuable content that people actually want to see.

While the SEO landscape has seen its fair share of changes – from EEAT updates to DOJ controversies – here’s the thing: if you focus on delivering value and avoid trying to outsmart the algorithms, you’ll weather the storm just fine.

You may have heard about Search Generative Experiences (SGE) – Google’s latest attempt to revolutionize search. Instead of traditional blue links, SGE aims to provide comprehensive answers right in the search results. It’s a game-changer, but don’t panic. You’ll still come out on top if you consistently provide accurate and relevant information.

And regarding all the talk about CTR spamming? Sure, some may attempt shortcuts, but trust me, those tactics never last. Google is always one step ahead in combating spammy behavior. So stick to the basics: quality content and genuine user engagement.

In the end, SEO isn’t about chasing the latest trends or gaming the system. It’s about understanding the fundamental principles of search engines and delivering value to your audience. Keep your focus on what matters most: providing helpful, high-quality content. That’s the key to long-term success in the ever-changing world of marketing.

Innovative Strategies for SEO Success: Leveraging Click Behavior, Social Engagement, and Partner Networks

In the ever-evolving landscape of technology, staying ahead means understanding not just what’s popular, but what truly works. With this in mind, I reached out to my connections at Google to gain insight into the impact of social media and advertising on SEO.

Traditionally, Google has maintained that social media and advertising have no direct impact on search engine rankings. However, a deeper understanding reveals a more subtle influence. While running ads doesn’t directly boost your SEO, the signals it sends—such as showcasing credibility through genuine content and targeting specific demographics—can indirectly affect your search engine visibility.

This approach underscores the importance of authenticity over gimmicks. It’s about demonstrating expertise and trustworthiness through valuable content and targeted advertising campaigns. By adopting this mindset, businesses can ensure they stand out for all the right reasons in the digital realm.

Now, you might be wondering how these insights translate to our businesses. Well, it’s all about diversification. Relying solely on one marketing strategy is akin to putting all your eggs in one basket. Instead, we embrace a holistic approach that encompasses various tactics, each reinforcing the other.

Take our Dollar-a-Day strategy, for example. It’s not just about advertising; it’s about investing in education and building relationships. We see it as an opportunity to share valuable insights without a sales pitch, thereby engaging our audience and improving SEO through high-quality engagement.

But diversification extends beyond advertising. Nathan’s Initiatives, like lead magnet campaigns and partner directories, play a crucial role in his marketing ecosystem. He strengthens his authority and attracts quality backlinks by offering valuable resources and fostering collaboration within his network.

It’s about creating a community-driven approach to SEO and marketing. By adding value and nurturing relationships, we enhance our online presence and contribute to a thriving digital ecosystem where businesses support each other’s growth.

Mastering Client Relations: The Unexpected VA Skill that Transforms Business Success

In the realm of hiring virtual assistants (VAs), the quest for uncommon skills can often lead to unexpected discoveries. One skill that proved to be a game-changer for our businesses was handling challenging or disgruntled clients adeptly. Nathan’s inquiry about the most unusual skill needed in a VA sparked a reflection on this crucial aspect of client relations.

Navigating interactions with irate or difficult clients requires a delicate balance of assertiveness, empathy, and problem-solving. The challenge lies in addressing issues promptly while respecting the client’s time and setting realistic expectations for future engagements. This skill set is especially vital when working with VAs from the Philippines, who may initially find such situations intimidating.

At FreeUp, Ecom Balance, and Accounts Balance, Nathan prioritizes equipping his team members with the tools to manage these encounters effectively. By empowering VAs to handle challenging clients with tact and professionalism, we’ve witnessed the transformation of potentially negative experiences into long-term, loyal partnerships. These clients, once converted, become staunch advocates for our services, underscoring the immense value of mastering client relations in the virtual workspace.

While it’s true that not all clients are a good fit for every business, there’s undeniable merit in skillfully addressing misunderstandings and resetting expectations. Ultimately, navigating challenging client interactions emerges as a cornerstone of sustainable business success in the digital age.

Mitigating Risks: Strategies for Handling Disappearing VAs

Navigating the dynamics of remote work, particularly with Filipino virtual assistants (VAs), requires a nuanced approach due to cultural differences and communication barriers. Nathan raises a pertinent concern about VAs who may disappear without notice, attributing it to their non-confrontational nature and fear of expressing concerns.

To address this challenge, we implement proactive measures aimed at preventing VA disappearance and fostering accountability within our teams. One key strategy involves implementing a delayed payment system, mirroring corporate practices, where VAs receive compensation with a time lag. This serves as a deterrent against sudden disappearances, as VAs risk forfeiting their pay if they fail to fulfill their obligations.

Additionally, we emphasize transparency and clarity from the outset, outlining expectations and consequences in a formal agreement that VAs acknowledge before joining our team. This includes obtaining emergency contact information to facilitate communication in case of unforeseen circumstances.

Furthermore, our meticulous onboarding process equips VAs with essential knowledge and protocols before commencing work. By addressing common issues, establishing communication norms, and fostering a culture of accountability, we strive to instill a sense of responsibility and commitment among team members.

While there is no foolproof solution, integrating these preventative measures into our hiring and onboarding processes has significantly minimized instances of VA disappearance. By proactively addressing potential red flags during the interview stage and reinforcing accountability throughout their tenure, we mitigate risks and cultivate a reliable and cohesive remote workforce.

The Power of Positive Relationships: Building Business and Personal Success

In the dynamic world of entrepreneurship, Nathan highlights the importance of surrounding oneself with positive influences and fostering healthy relationships. By aligning with individuals who prioritize integrity and respect, he emphasizes the value of treating everyone, from VAs to business partners, with fairness and kindness.

Drawing from personal experiences, Nathan underscores the significance of maintaining positive connections, even in the face of challenges or disagreements. He advocates for a philosophy of accountability and reconciliation, where mistakes are acknowledged, rectified, and relationships preserved for the long term.

Beyond business, Nathan shares insights into his personal life, revealing his commitment to maintaining a balanced lifestyle. Through rigorous daily workouts and spending time with family, including his role as a foster parent, he finds solace and fulfillment outside the entrepreneurial realm.

Raised in a middle-class household, Nathan reflects on his upbringing and the privileges afforded to him, leading him to embrace a philosophy of gratitude and giving back. Through fostering teenagers and acknowledging the support he received on his journey, he recognizes the interconnectedness of success and the importance of extending opportunities to others.

Key Takeaways

  • Embracing Diverse Business Ventures: Throughout our discussion, Nathan Hirsch highlighted the significance of diversification in entrepreneurship. His journey underscores the value of exploring various business domains and leveraging expertise to build a robust portfolio of ventures.
  • Strategic Hiring Practices: One key takeaway from our conversation is the importance of strategic hiring. By implementing effective recruitment strategies such as outsourcing and assembling dedicated teams, entrepreneurs can cultivate a talented workforce essential for business growth.
  • Evolving SEO Landscape: Our exploration into SEO revealed valuable insights into the dynamic nature of search engine optimization. It became evident that aligning with evolving algorithms while prioritizing quality content remains paramount for online visibility and success.
  • Harnessing the Power of Advertising: Another notable aspect discussed was the symbiotic relationship between advertising and SEO. Our conversation emphasized the efficacy of combining paid advertising with content marketing to maximize reach and engagement.
  • Navigating VA Challenges: Addressing common challenges in working with virtual assistants, we explored practical solutions for fostering effective communication and accountability. From implementing transparent payment structures to refining onboarding processes, proactive measures were identified to mitigate risks.
  • Cultivating Positive Relationships: Both in business and personal spheres, the value of positive relationships was underscored. By prioritizing integrity, accountability, and kindness, entrepreneurs can build strong connections that endure challenges and contribute to long-term success.
  • Balancing Business and Personal Life: Lastly, our discussion shed light on the importance of maintaining a balanced lifestyle. Nathan’s commitment to regular workouts, family time, and community involvement serves as a reminder of the importance of holistic well-being beyond business endeavors.

In conclusion, insights from Nathan Hirsch’s journey provide invaluable lessons for aspiring entrepreneurs. By embracing diversity, prioritizing strategic hiring, fostering positive relationships, and maintaining a balanced lifestyle, entrepreneurs can navigate the complexities of business with resilience and success.

Dennis Yu
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.