If You Want Loyal Clients, Be a Loyal Leader: Colby Davis’s Approach to Building Relationships

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In an industry where trust can make or break a business, Colby Davis has made loyalty his most valuable currency. From the start, he understood that painting homes was about more than just the paint—it was about the people.

Whether it’s a homeowner trusting his crew inside their living space or a contractor counting on Davis Painting to deliver on time and on budget, Colby treats every relationship like it matters—because to him, it does. His word is his bond, and he expects the same from his team.

This same approach extends internally. Colby knows that you can’t expect loyalty from a crew if you’re not willing to give it back. He supports his people—through career development, personal challenges, and honest conversations—and they show up for him in return. That culture of mutual respect is a big part of why Davis Painting has such low turnover and such high client retention.

Colby’s leadership philosophy is simple: earn trust by being trustworthy, show loyalty through action, and never forget that reputation is built one relationship at a time. It’s this people-first approach that has turned first-time clients into long-term partners—and a local painting company into a brand people talk about for all the right reasons.

Dennis Yu
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.