How We Automated the Face Socks Thank-You Workflow in Keap

When someone opens a package and finds their own face staring back at them from a pair of socks, they can’t help but laugh. They snap a photo, share it online, and tell the story. That moment of surprise is the real power behind our face socks gifts: playful, personal, and unforgettable.

But sending the gift is only half the equation. The follow-up matters just as much. If all someone gets is a plain “did you get it?” email, the gesture falls flat. That’s why we built a simple automation in Keap that keeps the fun alive without us dropping the ball.

Here’s how the workflow comes together:

Step 1: Tag to trigger the process

The moment a face socks order is placed, we apply a “face socks” tag in Keap. That tag is the kickoff; it signals that a thank-you experience is now in motion.

Step 2: Smart timing with a delay

Socks usually take a week to arrive. We don’t want to ruin the surprise with an email that lands too soon. So we set a 10-day delay timer.

That way, the recipient’s inbox lights up right after the package hits their doorstep. Perfect timing, without us manually checking shipping statuses.

Step 3: A personal thank-you email

After the delay, Keap sends a warm follow-up.

Subject line: “Congrats on your socks!”

Body: A short note, plus a video of me explaining the story behind the socks and why we send them as part of our Thank You Machine.

It’s not just “thanks for being a client.” It’s: here’s the bigger picture, here’s why we celebrate you, and here’s how this fits into our system of honoring others first.

Why socks? (The bigger picture)

Face socks are a strategy: they’re personal and make people feel celebrated; they get shared on social media, in conversations, and in photos; and they live on as a story, long after the package is opened.

That’s the essence of the Thank You Machine: small, thoughtful touches, systematized with automation, so we scale without losing the human feel.

Scaling the Thank You Machine

The socks workflow is just one example. The real win is the system behind it:

• Honor others first – relationships start with generosity.
  
• Systematize thoughtfulness – use VAs and automation so nothing slips through the cracks.
  
• Amplify the moment – let the story ripple outward through posts, shares, and memories.
  

Face socks are fun, sure. But the strategy applies to podcasts, social clips, or any client gift. The goal is always the same: build trust through genuine, repeatable moments of human connection.