How to Fortify Your Personal Brand: Battling the Rise of AI-Generated Spam

ALERT: Massive explosions of garbage are hitting the internet worldwide.

Sources say it’s coming from AI tools, but spammers are claiming it’s from the marketers ruining their own campaigns.

To protect yourself from these attacks, fortify your personal brand with high-quality, legitimate media mentions.

I was on Al Jazeera (a major media source) talking about how social media creates weapons of mass influence.

personal brand

It’s not the $15 fake PR press release you can buy, but a TV interview broadcast and wide distribution.

It’s a DR90 site with 14.3 million search visits a month.

While most people can’t spot what is real, Google certainly can.

And the rollout of generative AI in search results will start to crush the spammers bombarding us with their garbage.

Expect to see search results go from 10 blue links to colored boxes called knowledge panels.

Don’t be an accidental spammer by falling for the latest tools “powered by AI”, generating leads on autopilot.

Don’t spend a dime with anyone trying to sell you SEO or influence.

Put your effort into sharing real stories on video on sites that are reputable in your industry.

We’ve helped a bunch of founders get their Google knowledge panels.

Dennis Yu
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands. Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring. Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.