How to Find the Ingredients to Write About for Client Articles and LSPs as a Content VA

One of your responsibilities as a Content VA at BlitzMetrics is to write and publish weekly articles for our clients following our article submission guidelines.

Before you start publishing weekly articles, ensure the local business client’s website is already ranking organically for at least 200 keywords. If it isn’t, focus exclusively on creating Local Service Pages (LSPs) according to the relevant checklist until this benchmark is achieved.

When writing articles, if you’re unsure what to write about, consider the 4-stage Content Factory process that we always follow. Each of your articles should be based on the photos and videos provided by the client (Produce), which represents the first stage of the Content Factory process.

To find a client’s photos and videos,

1. Check for links to shared folders in the relevant Basecamp thread (if a Content Library hasn’t been created yet – it’s your responsibility to create and maintain a Content Library for all the clients assigned to you).

2. Browse the client’s social media pages, including Facebook, YouTube, Instagram and even their Google My Business (GMB) profile. You’re likely to find interesting stories that you can repurpose into your articles.

3. Search for the client’s name in our Shared Google Drive

Your role as a VA is to Process the material that you continue to gather — including photos, videos, stories and screenshots — into well-crafted articles each week, then Post it and Promote it covering stages 2 through 4 of the Content Factory.

Oftentimes when you first start publishing content you’ll be tempted to write articles which feel more like a brochure instead of real content users want to read.

For example, we recently had a VA who published their first article for One Day Bathroom, an extension of Showcase Remodels who do bathroom and home remodeling in Southern New Jersey.

Does this read more informing potential customers about their bathroom remodeling options, or an ad you’d see on Facebook? The GCT (Goals, Content, Targeting) might be correct, but the way the article is written isn’t.

The problem is that we’re not answering questions potential customers have about their bathroom being remodeled. To rank higher in Southern New Jersey, we’re going to need to not only show EEAT content, but answer questions customers are searching for.

Here’s how to find an endless list of ideas to add more meat to your blog posts:

Ask ChatGPT for PAA Questions to Answer.

If your Stage 1 ingredient for the blog post is a before-and-after video of a bathroom remodeling project, and you want to create an article that aligns with Google’s Helpful Content Updates 1 and 2, your article should address as many relevant PAA (People also ask) questions as possible and incorporate all the main EEAT components.

PAA questions are questions often found related to topics users search for on Google. For example, when typing in “bathroom remodeling” you’ll be greeted with questions that look like this:

When you click on a question, you’ll see its answer along with additional PAA questions.

All of these questions are being answered by other remodeling companies – why aren’t we doing the same?

The good news is that finding PAA questions is simple when using ChatGPT. Here’s the prompt I gave ChatGPT to help us find more questions:

“We’re writing blog posts for One Day Bathrooms, a company who remodels bathrooms in Southern New Jersey. What are some Google PAA (people also ask) questions we can answer as blog posts?”

Here is what it gave me.

All of these questions written as stand-alone articles would be fantastic topics to help us rank on keywords. The trouble is that when we combine topics, the content often gets muddied.

If we were to write about how much bathroom remodels increase home value, using examples, that would be wonderful. We could also write about the common mistakes to avoid with bathroom remodels.

The point is, we’re sticking to a singular topic and adding as much EEAT content as possible in it to help us rank and show Google we’re experts.

For example, when we’re writing an article for the Plumbing Pros in Easton, PA, we make sure to stick to specific topics and relevantly link them together. We recently published an article on how radiant heating systems provide hot water. 

You’ll notice how we relevantly link to supporting articles we’ve already published instead of starting from scratch each time. And how by doing this, we create an micro ecosystem which we continue to build on.

Whenever you’re not repurposing long-form videos into articles, you should be finding topics related to the service the business provides and ask yourself “Is this a question worth answering?”

You also want to avoid the #1 VA Mistake by not understanding the business’ goals and what they’re doing.

By doing this, you’ll get better at coming up with ideas yourself relevant to your client and build on them over time.