Dennis Yu shares insights during a BlitzMetrics team call about leveraging AI to build personal brand websites
Many entrepreneurs and local service owners invest heavily in operations but neglect their digital presence. Without a well‑built personal website, you leave the story about you to whichever headline ranks highest on Google. In a world where your online reputation can turn a lawsuit or a social media comment into the top search result, it pays to take ownership of your name.
At BlitzMetrics we build hundreds of personal brand sites for business owners, executives, athletes and home‑service founders. We use frameworks like our Metrics‑Analysis‑Action (MAA) process and the 9 Triangles to ensure each site tells an authentic story, showcases real evidence and drives results. Below are the steps we teach our apprentices and implement for clients like exotic car dealer Nick Dosa and Murphy Door CEO Jeremy Barker. You can follow these steps to build a website that ranks on your name, supports your business goals and withstands the scrutiny of Google’s EEAT guidelines.
Inventory your real assets – Start with proof, not hype
- The best personal websites start with raw materials: photos, videos, interviews, press clippings and testimonials. For Nick Dosa, we dug through his YouTube appearances, news articles and Instagram posts showing his stunning car collection and philanthropic work. For Jeremy Barker, we pulled his podcast episodes, speeches and community initiatives. This inventory becomes the evidence you’ll use to build credibility. Avoid linking out to third‑party sites; instead, host your own assets so the SEO “juice” flows to your domain.
- Tools like Grok (our internal AI researcher) or a VA can help you gather these items. Save them into a single folder or cloud storage, and make notes about where each asset comes from, who else is involved and what story it tells.
Use AI to build structure, not substance – Templates are your friend
- Don’t ask ChatGPT to write a “perfect about page” from a transcript. As our team learned when spinning up more than a hundred client sites, the AI will often produce generic text or link to unrelated websites if you don’t give it clear instructions. Instead, prepare a master prompt that lays out the categories you need — About, Media, Partners, Blog posts and Knowledge Panel — then feed in your inventory. The AI can create the WordPress pages, set up menus and add placeholder posts.
- The key is to provide context and correct errors. Dennis Yu often treats the AI like a virtual assistant: “I tell it what to do, it does the work for ten minutes, then it stops or makes a mistake. You have to check its work and give feedback.” Use templates so every site follows the same structure; you can customise colours, images and copy later. This way you build a scalable system rather than a one‑off website that no one can maintain.
Tell your story with real media – Add photos, videos and quotes
- Once the skeleton is built, populate each section with rich content from your inventory. Upload images and caption them with meaningful descriptions. Embed YouTube interviews, podcast episodes or keynote clips. Pull a short quote from a customer testimonial or an article to highlight on your home page.
- The goal is to make your site look and feel like you, not a stock template. When we rebuilt Nick Dosa’s about page, we replaced the generic text with stories about how he built Vegas Auto Gallery, posted high‑resolution photos of his Pagani and linked to interviews where he discusses business ethics. This not only delights human visitors but also satisfies Google’s emphasis on experience, expertise, authority and trust.
Connect your network – Leverage partnerships and local presence
- Your personal brand doesn’t exist in a vacuum. Link to the companies you run, the podcasts you host and the charities you support. If you own a home‑service company, create dedicated pages for each location that feature photos of your team at work and mention the city by name. In our experience with a five‑million‑dollar window and door company, removing hundreds of spammy “city pages” and replacing them with five genuine stories about real projects led to higher local rankings and happier customers.
- Collaborate with other influencers to co‑create content. Jeremy Barker’s 90 Proof Wisdom podcast episodes were repurposed into blog posts that linked back to his guests’ sites, creating a web of authority signals. Similarly, our Local Service Spotlight members record one‑minute videos with us that become social posts, blog articles and citations across the web.
Claim and maintain your knowledge panel – Own your Google result
- Building your site is step one; claiming your Google Knowledge Panel is step two. If Google recognises you as an entity, you’ll see a panel on the right side of the search results showing your bio, company, social links and photos. To claim it, verify your identity through Google (there’s a “Claim this knowledge panel” link when you’re logged in). Fill out the information, provide citations from authoritative sources and use schema markup on your site to help Google connect the dots.
- We encourage clients to monitor their name’s search results monthly. Use the MAA cycle: Measure where you rank, Analyse why certain pages appear (is a news article outranking your site?), and take Action by creating new content, building backlinks or addressing negative press. For Nick Dosa, the action was to publish more positive stories and highlight his charitable work, pushing the lawsuit coverage further down the results.
Apply Metrics, Analysis and Action to stay evergreen – Iterate like a pro
- A personal brand site isn’t a one‑time project. Use analytics tools to track page views, time on site and conversions (newsletter sign‑ups, calls or downloads). Compare the performance of your about page versus a case study. If visitors drop off quickly, analyse whether the content is too thin or the page load time is slow. Then act: add more media, break up text with subheads or improve your hosting.
- Use the BlitzMetrics MAA framework for all your content. Document what you did (metrics), explain what happened (analysis) and decide what to do next (action). This process works for blog posts, social campaigns and even training your team.
Conclusion
A well‑built personal website is your digital home base. It should showcase your accomplishments, tell your story and guide visitors to your business. By combining your real‑world assets with AI‑powered efficiency, you can create an evergreen site that ranks on your name, supports your business and survives algorithm updates. Remember: AI can help you scale, but it’s your authentic experiences that make the difference. If you need help gathering your assets, building your site or claiming your knowledge panel, our team at BlitzMetrics and Local Service Spotlight are here to guide you..