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David Schardt, President of Forgeline Motorsports, builds some of the world’s top custom forged aluminum wheels — but the website does not rank like the craftsmanship deserves. This Forgeline Motorsports SEO audit found a strong DR 51 domain bleeding 16,000 backlinks and crawling at a mobile speed score of 33. Here is the gap and the fix order.
DR 51
domain rating — strong, built on automotive forums and industry sites
16K
backlinks lost of 74K — authority slipping away unreclaimed
33
mobile speed score — slow enough to cost rankings and buyers
When David reached out for an SEO audit, his question was simple: when people search for high-performance racing wheels, how does Forgeline become the top choice? This Forgeline Motorsports SEO audit pulled the site apart to find the strengths worth protecting and the gaps worth fixing first.
Reclaim The Lost Backlinks
Forgeline holds a solid Domain Rating of 51, driven by links from automotive forums and industry sites. The problem is attrition: 16,000 of 74,000 backlinks have been lost, and each one is authority slipping away.
The move is to reclaim them — reach out to site owners where content was previously linked and make sure high-value mentions stay intact — then add new ones through guest posts and partnerships with high-authority automotive sites, while pruning the low-quality parasitic links that contribute nothing.
| Signal | What the audit found | What it means |
|---|---|---|
| Domain Rating | 51, forums & industry sites | Strong base to protect |
| Lost backlinks | 16,000 of 74,000 | Authority leaking out |
| Mobile speed | Score 33 (desktop 60) | Hurts UX and rankings |
| Tracking | No Facebook Pixel installed | No remarketing data captured |
RUN THIS YOURSELF
In Ahrefs, open the Lost backlinks report and sort by the referring domain’s authority. When a strong domain has shed 16,000 of 74,000 links, the highest-authority losses are the reclaim list — one email to each site owner often restores the link. That recovery play is a fast, concrete win a young agency owner can run on day one.
Capture The Long-Tail Keywords
Forgeline already ranks well for “custom wheels” and “forged wheels,” but there is untapped room in long-tail terms like “racing wheels for track cars” and “best lightweight wheels for sports cars.” Those buyers know exactly what they want, and they convert.
Google’s SERP features — People Also Ask, featured snippets, knowledge panels — are open territory too. Add FAQ sections built from PAA questions, strengthen internal links between product pages, and follow the EEAT-driven path that Master Touch Pools used to climb. This is the MAA framework — measure the gap, analyze the cause, then act.
Fix The Site Speed First
The most urgent technical finding is speed: a mobile score of 33 and desktop of 60. Slow load times push visitors away and drag rankings down, so this gates the value of every other improvement.
The fixes are routine: compress and optimize images, cut the homepage sliders that slow the page without adding value, add lazy loading for images and video, and lean on browser caching and a CDN. None of it is complex, but until it is done, content and link gains count for less.
RUN THIS YOURSELF
Run the client’s homepage through PageSpeed Insights and read the mobile score. A 33 on mobile is a gating problem — it is cheap to fix and it caps everything else, so it belongs at the top of the list. Showing an owner that single mobile number is the fastest way a young agency owner proves where to start.
Install Tracking To Recapture Buyers
Forgeline is missing the Facebook Pixel and other tracking, so it is not capturing the audience data that powers remarketing and paid targeting. Many visitors browse premium wheels but do not buy on the first visit, and right now there is no way to bring them back.
Install the Facebook Pixel and Google Analytics for retargeting, then lean on video content on YouTube and social to educate and engage buyers, encouraging shares and reshares. For a premium brand, that nurture path is where browsers become orders. The same diagnostic runs on any business — see it end to end in the Quick Audit process.
THE DELIVERABLE
Match The Rankings To The Craftsmanship
We will pull your backlinks, speed, and tracking apart the same way — and tell you what to fix first to win high-performance wheel searches.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified. He has appeared on 353 podcasts with 619 credited episodes — see the full list of his podcast appearances.