How Chiropractors Can Get More Patients Without Spending Thousands on Ads

If you’re a chiropractor trying to get more clients, you’ve probably heard some version of this pitch before:

“We’ll get you 50 leads in 30 days using funnels and ads!”

They charge $1,500 to $3,000 upfront, then disappear once the campaign flops. Let’s stop the madness.

I sat down with Jake Campoli on Angus Pyke’s podcast to break down exactly what’s working for real chiropractors today—and how they’re using simple one-minute videos and a dollar a day to get booked solid without the tech overwhelm.

We’ll walk through the exact system we use with chiropractors like Dr. Tim Jackson in Tennessee and Dr. Shaun Platt in Arizona—showing how they get real patients using the 3×3 video grid, Dollar-a-Day, and the Content Factory.

No fluff.

This is not a theory. These are the steps we’ve built over two decades and used at companies like the Golden State Warriors, The Cosmopolitan of Las Vegas, and local businesses in every state.

You don’t need to be a tech wizard.

You just need a smartphone, someone to hold it, and 15 minutes a week.

Let’s break it down.

Record Your 3×3 Video Grid

Most chiropractors post generic content—stock photos, vague tips, “Wellness Wednesdays.”

It doesn’t work because it’s not real.

People buy from people, not logos.

We teach chiropractors to use the 3×3 Grid. This is 9 one-minute videos that fit into 3 categories:

1. Why (3 videos)

Tell your story.

• Why did you become a chiropractor?
  
• What do you love about your patients?
  
• Share a personal experience that shaped your practice.
  

Example: Dr. Tim Jackson filmed a simple video from his phone explaining how a back injury in college led him to chiropractic. Over 12,000 people saw that video locally for $1.12 using Dollar-a-Day.

2. How (3 videos)

Teach one thing per video.

• How to stretch safely at home
  
• How to sit properly at a desk
  
• How to pick a good pillow
  

The key? Show, don’t tell.

Use your phone, film in your office. No need for fancy lighting or edits.

Example: Dr. Shaun Platt showed his posture test for kids using a doorframe. Parents loved it. It got him 4 new patient visits in a week.

3. What (3 videos)

These are your “what we do” videos.

• What happens in your office during an adjustment
  
• What makes your treatment different
  
• What a first-time visit looks like
  

This is where people decide if they trust you.

The 3×3 video grid

Use Dollar-a-Day to Boost Your Videos

You don’t need a $5,000 budget.

We start with $1 per day per video.

Boost these videos on Facebook and Instagram using Dollar a Day—not to the world, but just to people within 5 miles of your clinic.

That’s your local awareness.

And since your videos are helpful, not salesy, Facebook loves to show them.

How to do it:

• Go to your Facebook Page.
  
• Click “Boost” on the post.
  
• Choose “People who live within [X] miles of [City]”
  
• Choose “Add targeting” and include chiropractors as a topic.
  
• Set the budget to $1 per day.
  
• Run for 7 days.
  

That’s it.

Every chiropractor we work with says the same thing: “People started recognizing me in town. Like I’m famous.”

That’s not magic. It’s consistent visibility.

And the beauty? Facebook tracks which videos people watch. That lets us retarget them.

We’ll get to that.

The Dollar-a-Day strategy is always relevant because it’s a testing strategy

Build Your Content Factory

You can’t do this alone.

Even if you’re a solo doc, you need help pressing record, uploading, writing captions, and boosting posts.

That’s what we call the Content Factory.

It’s a system. Not a person.

Here’s how you do it:

The Roles:

• You: You are the face. The expert. You record the videos and do the treatments.
  
• Video Person (VA or assistant): Presses record, edits clips, uploads to Google Drive.
  
• Content Manager (VA or local admin): Posts to Facebook, writes captions, boosts with $1/day.
  

You can find VAs through our Certified VA Program or hire someone local.

But never do all this yourself.

Dr. Jeremy Brook in Los Angeles has a VA in the Philippines who clips his videos, writes 3 captions per post, and schedules everything 2 weeks ahead.

Cost? $10/hour.

He records once a week for 30 minutes and spends the rest of the time adjusting patients.

That’s leverage.

Four Stages of Content Factory

Create “Come On In” Offers

Once someone has seen 3–5 of your videos, they’re ready for a soft offer.

Not a “50% off adjustment!” spam ad.

But something like:

“Hey Phoenix moms! If your child has posture issues from screen time, we’re offering a free 5-minute posture check this week. Come on in.”

It’s not pushy. It feels like a favor.

Dr. Shaun ran this ad and booked 9 new pediatric consultations in 3 days.

No lead forms. No funnels.

Just a boosted post to people who’ve watched 25% of your videos.

Facebook lets you do this under “Custom Audiences.”

Steps:

• Go to Ads Manager
  
• Create Custom Audience > Video Views > People who watched 25%+ of any video
  
• Create Lookalike Audience from that group (optional)
  
• Boost your offer post to them
  

Now you’re not spraying ads to strangers. You’re re-marketing to warm leads.

This is what makes Dollar-a-Day work.

Showcase Patient Testimonials

Real patients are your best marketers.

After each visit, ask:
“Would you mind sharing what today was like for you?”

Then hand them the phone.

No scripts. No pressure.

Just 30 seconds of them saying:

• “I was in pain, and now I can walk again.”
  
• “Dr. Jenny explained everything so clearly.”
  
• “My child actually enjoys coming here.”
  

Post these weekly. Boost them with $1/day.

And tag the patient (with permission).

Now all their friends and family see it too.

That’s real local influence.

Dr. Derek Barbanti in California doubled his practice in 8 months just doing this. No complicated ads.

Just video stories and Dollar-a-Day.

Measure with the “Digital Plumbing”

You must track results.

We use UTM parameters, Google Analytics, and Facebook Pixel to measure:

• Which videos drive traffic
  
• Who visits your site
  
• Who books from your site
  
• What ROAS you’re getting
  

If that sounds like jargon, don’t worry.

We’ve built all the plumbing templates for chiropractors. You just copy and paste.

Or have your VA install it.

The point is: Don’t guess. Track.

We’ve seen chiropractors throw $1,000 at an agency, then have no idea what happened.

With our dashboard, you’ll know exactly what worked.

Dennis Yu explains Digital Plumbing

Real Chiropractor Wins

Here are chiropractors getting real results from this exact system:

Dr. Shaun Platt – Peoria, AZ

• 30+ videos posted using 3×3 method
  
• $1/day strategy reached over 110,000 people locally
  
• Booked 17 new visits from a “free kid posture check” post
  

Dr. Tim Jackson – Nashville, TN

• Shared personal story of injury recovery
  
• Got recognized in a grocery store from his boosted videos
  
• Now books 3–5 new visits weekly without any ad agency
  

Dr. Derek Barbanti – Elk Grove, CA

• Boosts every patient testimonial for $1/day
  
• Tracks each video to see which ones convert
  
• Doubled his monthly revenue in 8 months
  

This works—if you do it consistently.

Not “try it once and quit.”

A Chiropractor’s Review of Angus Pyke

Common Mistakes Chiropractors Make

Let’s be real. Most of you are doing it wrong. Here’s why:

Trying to “go viral”

That’s luck. We build momentum over time.

Outsourcing everything to an agency

They don’t know your voice. Your face is the brand.

Overproduced videos

If it looks like an ad, people skip it. Use your phone.

No follow-up system

People comment “I’m interested” and get no reply. That’s lost revenue.

Not measuring anything

If you’re not tracking, you’re guessing.

Fix these, and you’ll stand out in your market.

Do This Now

Let’s get practical.

This week, do these 5 things:

1. Film 3 short videos (Why, How, What).
   
2. Post them to your Facebook Page.
   
3. Boost each for $1/day within 5 miles of your clinic.
   
4. Assign someone to help you manage posting.
   
5. Book a call with our VA team if you need help.
   

And don’t wait.

The chiropractors winning right now aren’t better than you.They just hit record.

You don’t need a new funnel. You need a system.

We’ve got you.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.

He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.

Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He’s coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.

Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.