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A lot of business owners still think TikTok’s just for kids dancing and lip-syncing.
Brady Sticker used to think that too—until a longtime chiropractic client said:
“We love what you’re doing on Facebook, but we hired someone else for TikTok.”
That stung. So he got to work.
I’ve known Brady for years—we’ve worked together on local campaigns. On a recent Coach Yu episode, we walked through how he tested TikTok back when he was still at ChiroCandy, his dad’s agency. It beat Facebook—both on cost and conversion.
That one test turned into a repeatable system. Now, over 100 chiropractors are using it to book real patients.
He later launched ChurchCandy to run the same playbook for churches and other local businesses.
And it’s not just for chiropractors. The same system works for lawyers, dentists—any local service business.
The key isn’t the niche. It’s building ads that actually fit TikTok’s feed—raw, direct, and fast to launch.
TikTok Ads Aren’t Just Shorter Versions of Facebook Videos
You can’t just repurpose Facebook posts or YouTube content and expect it to work on TikTok. If it feels like an ad, people swipe. Instantly.
As Brady puts it:
“We grew up skipping ads. If it looks like an ad, it’s dead.”
So what works?
Raw office footage. Adjustments. Front desk interactions. X-rays. Just shoot it on your phone. Add captions, maybe some text-to-speech, and keep the edits fast.
One of their best performers? A $50 new patient offer—shot on a phone with no editing tricks. It matched how TikTok users actually scroll.
Brady didn’t expect classic lead-gen ads—“Do you suffer from this? Click here”—to work on TikTok. He figured the platform would reject anything that looked like an ad.
But they worked. Really well.
Out of 350 chiropractors, over 100 are now seeing better results on TikTok than Facebook. We’re talking real numbers:
- 50 leads at $6 each
- 53 leads at $11
- 62 leads at $6
- 500 leads at $3—in one month
These aren’t low-quality leads. They’re showing up and turning into paying patients.
Brady runs all the ads through his agency’s TikTok account, which gives them stronger tracking, optimization tools, and better control as ad spend scales. They’ve even double-checked with clients: TikTok leads are converting into treatment plans at a higher rate than Facebook.
One client put it like this:
“We got 90 leads under $10 each—and we’re actually closing them.”
TikTok Isn’t Just for Teenagers
A lot of people still think TikTok’s just for teens. Brady’s data shows otherwise.
Actually, most of his leads come from adults aged 25 to 55.
And in many cases, this group is more engaged than younger users—spending more time per session. Even Brady’s grandpa sends him TikToks now.
These users are watching full videos, clicking through, and booking. Brady uses TikTok’s age and DMA targeting to reach the right people without burning ad spend.
How They Handle Local Targeting
One challenge: TikTok doesn’t allow ZIP-code-level targeting. So if you’re a chiropractor in The Woodlands, Texas, you’re stuck targeting the entire Houston DMA.
Here’s how Brady gets around it:
- In the video: “Hey The Woodlands, got back pain?”
- On the form: “Do you live near The Woodlands?”
That simple change keeps the spend focused and filters out people who aren’t nearby.
To improve lead quality, Brady adds a few form questions:
- Do you have insurance?
- When would you like to come in?
With tweaks to the hook and form, Brady’s seeing 10% conversion rates—even when targeting broad areas like Houston.
In over 100 cases, Brady saw lead costs drop by 50% compared to Facebook—especially in the 35–55 age range. And with the right targeting strategy, you can make local campaigns convert without wasting ad spend.
What Actually Separates the TikTok Winners?
I asked him something I think every agency owner should consider:
“You’ve got 350 chiropractors running Facebook ads. Now 100 of them are testing TikTok. Some are getting over 500 leads a month. Others? Barely 50. What’s the difference?”
Brady didn’t even blink.
“It’s not the location. It’s the offer.”
That one line explains a lot more than most TikTok marketing courses.
CPMs can drop to $4 in less competitive cities—but that’s not the biggest factor. What matters more: can the clinic handle the offer, and does it actually attract the right patient? A $21 adjustment might pull clicks, but if the doc can’t sustain it, that lead volume means nothing.
How Brady Keeps TikTok Ads From Burning Out
He’s still testing and refining—but the core approach is simple. Find a creative that hits. Watch it like a hawk. As soon as results start to slide—refresh it. New hook. New clip. New voiceover.
His team checks every campaign weekly. They don’t wait around. If it’s not converting, it’s gone.
One trick that helped performance right away: edit your ad inside the TikTok app.
A lot of people build ads in Premiere or TikTok Ads Manager. Brady’s team tried that—and the results tanked.
Here’s their current workflow:
- Record and edit inside the TikTok app
- Preview the video (don’t post)
- Screen record that preview
- Airdrop to your laptop
- Upload it to TikTok Ads Manager
Why the extra steps? If you download directly, TikTok adds a watermark. Even that watermark can kill performance—users scroll without thinking. Screen recording avoids it, and your ad blends in with the feed.
Brady’s team isn’t outsourcing to virtual assistants or fancy agencies. His editors are local, in-house, and trained to prioritize one thing: does this feel native to TikTok?
That means no flashy transitions, no over-the-top graphics, and definitely no corporate polish.
Every piece is tested against one core principle: Does it blend in with the feed? If not, it flops.
Brady’s early TikTok tests with chiropractors have shown repeatable success—and now he’s using the same approach for other local businesses.
It’s a system that works beyond chiropractic—he’s now using it for therapists, lawyers, even real estate. If Facebook ads worked for you, TikTok probably will too—only cheaper, at least for now.
Brady didn’t rush into TikTok. He started with SEO. When clients started asking about TikTok ads for local businesses, Brady tested it. It performed—so now it’s one of their best lead channels.
Let Performance Lead Strategy
He starts with TikTok for cheap CPMs, then retargets through email and Facebook to convert.
He’s won two Ninja Hacks Awards for this—and other agencies are following his lead.
The Hardest Part: Getting Content from Clients
Ads are easy compared to getting content. Most clients stall here—so Brady built a system to fix that.
When a client signs up, they fill out a survey. That triggers a Zapier automation that:
- Creates a personalized Google Drive folder
- Sends instructions and sample videos via email
- Delivers an automated text reminder if no content is uploaded within 48 hours
It’s streamlined and keeps them on track without hand-holding. Even with this setup, over 30 clients haven’t launched—just because they haven’t sent content.
So Brady made a rule: first ready, first served. Whoever gets their content in, gets launched first.
Scaling Creatives Without Constant Filming
Brady’s team doesn’t sit around waiting for new footage.
- They reuse old clips with fresh voiceovers
- Team members narrate when needed (not always the client)
- Content stays raw and native—never overly polished
They don’t touch commercial music. All audio comes from TikTok’s built-in, royalty-free library—that way, their accounts stay safe.
Why Testing Lots of Ads Works Better
Brady’s approach to creative testing? Volume over perfection. The more angles they test, the faster they find what works. They’ve used this method on Facebook ad lead generation for years—and now they’re ramping it up on TikTok.
Forget perfect. Just get a bunch of decent ads out fast—and double down on the ones that perform.
TikTok vs. Facebook: Which One Converts Better?
Brady doesn’t care which platform is ‘smarter.’ He cares about one thing: are leads coming in at a cost that actually works for clients?
This isn’t random testing. It’s a system:
- An onboarding workflow for content
- A scrappy, scalable editing process
- A creative testing loop that prioritizes speed over perfection
That’s how they scale. No waiting for perfect content—just launch fast and learn from what works.
Local business? Start by filming one raw video and running it on TikTok. Then scale using Dollar a Day.
Curious how Brady Sticker is dominating Google search results too?
We’re helping him rank on his name—learn exactly how we do it here.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.