#1 Chris Cano asks me, how did I, as the founder, make the BlitzMetrics platform become so big?
I want to create a million jobs. When companies like Align Mortgage are able to find home ownership, you have that new office that needs about 500 people, you create a lot of new jobs.” I always focused on training and mentorship which taught him about business and relationships, with the desire to pass on what he has learned – to train other people for digital marketing.
Take for example, traditional marketing has a lot of individuals involved. You may be a plumber, or a carpenter, and we can run ads on that kind of service, get the word out through social media, radio or whatever it is, applying it in a modern way on our own digital world.
In connection, we’ll possibly have self-driving cars due to this AI world we’re having.
Chris thought, “Why would you help be a part of an industry that’s getting rid of my grandma and my grandpa and replacing us, man.”
The robot’s not trying to eliminate you, but rather, it assists you and makes things more efficient. Before, people were used to doing things manually, may it be buying a ticket, ordering food, sending letters, and so on and so forth, but right now, it’s different. You just go online and check these different things. Those are situations that the robot is capable of doing, what it can’t do is building relationships – approaching people, telling stories, opening up to one another, confessing your feelings, and more.
What areas do you see with most businesses or business owners that you meet with that they’re just missing entirely?
They think that it’s about the tools and the software and all this technology, not as a small business owner or even as a medium to larger business. What we should be focusing on is those relationships. And then at 99% of everything else, let the robot do that. The robot runs the newsfeed, the robot runs your ads. A robot builds websites. The robot builds landing pages and the robot should do everything.
Let’s say you got a guy who makes an amazing pizza and he wants to go into San Antonio, Texas.He saves up to $20,000 to finally sign a lease. He moves into a brick building and you know, what does he know about what the robot knows? The iPhone actually asks if you want Facebook to track you, and the ad spend is crazy, in comparison with everything that’s real and what’s not real.
How does somebody even start as a business owner? You start with what’s. What’s the real thing that the robot hasn’t figured out yet – it’s any kind of meat that they don’t know, it’s actually hanging out, it’s having experiences together.
Now the robot works for us because when we capture these little things and 15 seconds stories, like you can see here on the. We feed that into the robot.
The robot will make derivative content. The robot will post on Twitter and Facebook and Instagram and YouTube turn a blog post out of it.
#2 What are you really referencing when you say the robot?
So anything to do with automation or we’re not, we’re moving towards artificial general intelligence where the robots are so smart, it can kind of learn on its own.
The robot now can write software. You have software that governs the newsfeed, the things that govern how your car’s air conditioner works, which is determined by algorithms with a system that is learning based on feedback.
You’re telling me to make our robots smarter and that we automate ourselves, but aren’t we giving up a little bit of our soul in exchange?
Yeah. But that box has been opened. Right now, anything that’s being stored on your phone, is being initially scanned through their algorithms like your fantasies, your hidden truths, stuff like that. But who’s to say, what else they’re scanning for that they might miss.
That’s something you just don’t want them to know. But how do you know that that’s happening? Well, that’s just going to happen.
Let’s say you have something like a supermarket or a shopping loyalty card, and you earn points on a credit card. Each of those has an agreement that is 20 pages plus each, which you might’ve not read.
There are tools that automatically post edit videos, which you can ingest a YouTube video and turn it into a book automatically.
#3 The One-Minute Video
The fact that we can distribute the one-minute video across Facebook, Twitter, YouTube, Snapchat, Tik, TOK, and all the different places that it could be, means that us as entrepreneurs and business owners, we have to be able to tell the story. We have to be able to establish connections, interview other people, whatever, collect that content, put it in this machine and have the machine distributed everywhere. You just drop the money in the machine and the machine will figure out where. So all this stuff being afraid of the machine being so smart, the machine knows who’s most likely to buy the machine, knows if they’re a veteran, the machine knows if they didn’t have enough breakfast this morning and they’re still hungry.
#4 You send me socks with my face on it.
So anytime someone purchases something from us, it’s a hundred dollars or more. It goes to our factory. And so we have virtual assistants, an army of them that go look up who it is. They then look at your LinkedIn and Facebook and grab a picture of you, then it goes to design. If you want to order one, go to videosocks.com. It’s $25 with free shipping fee design creates jobs in Portland for all the moms that we have there, it’s almost a seven figure business monthly now wearing socks with people’s faces and pets with faces and all that.
So for any entrepreneur out there listening, and they want to start dabbling into digital marketing, where do they see it? Start with making 15 second videos on your phone. As long as you can get this stuff on your phone, all the tools that are coming like this can be easily done.
About the Author
He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.
He has been building brands and teaching marketing for over 13 years.
Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.
He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.
None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert, Onlinejobs.ph, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.
Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.
Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.
Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.
You can contact him at firstname.lastname@example.org or on one of his social accounts below.