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ClearView Skin Care is a Medical Spa offering skin rejuvenation, acne and scar removal, and laser hair removal services in Medicine Hat, Alberta.
We conducted an SEO audit with Cameron, whose dad owns the business, to identify strategies to boost their online visibility and attract more clients.
Cameron said they rank higher than the last time we spoke at a conference in Chicago.
He noted that their improved rankings occurred naturally, without additional efforts.
If we do a Google search for “tempsure treatment” we see the most common question: “What does it cost?” “How long does it take?” and “What are the side effects?”
ClearView Skin Care needs to answer these—not for SEO but because these are what people genuinely want to know.
Example PAA questions that ClearView Skin Care can answer
Content Analysis and Recommendations
Before-and-after images are essential content for med spas. While they can’t be used in ads, they perform excellently in organic search. To further increase interest, Cameron could add videos of estheticians explaining the process alongside more before-and-after images, creating a personal connection with potential clients.
They can also add a welcoming content such as:
“Hi, I’m Sally. When you come in, you’ll sit comfortably in this chair. The treatment takes 15–20 minutes and is painless. We recommend three treatments spaced a week apart. Post-treatment care is simple, and pricing ranges from $2,000–$5,000, depending on the areas treated, like your face or back.”
Adding this type of content can double sales, even without extra traffic.
To overcome privacy concerns, they should record videos showing only treated skin or use black bars to cover the client’s eyes.
Take Dr Adrienne Lara, who is a good friend of mine, for example. She does a lot of skin resurfacing, laser treatments, and similar procedures. She’s performed 3,000 liposuctions.
She performs many of these procedures live and has built a following because she genuinely loves her patients, and it shows.
Dr. Adrienne Lara does a lot of skin treatment and posts on her socials.
Patients visit her office even when they don’t need anything—they just enjoy being around her because of how much care she shows them.
Cameron should create initial videos to set an example for estheticians, encouraging them to follow his lead and build a habit of video content creation.
Women connect best when they see patients like themselves. They always want to know, “What does it cost?” and “Is it painful?”
As the videos get views, remember these videos can be cross-posted to YouTube, Facebook, and Twitter to maximize reach.
ClearView Skin Care Google Analytics Overview
By checking their analytics and traffic sources, we can see that most traffic comes from organic search and social media, with women primarily finding ClearView Skin Care via Facebook or Instagram.
ClearView Skin Care has 19 indexed pages, but to significantly improve visibility, they should aim for at least 100. This can be achieved by creating dedicated pages for each procedure, location, or suburb in Medicine Hat. Additionally, regularly publishing blog posts related to skin care tips, customer testimonials, and treatment options can quickly boost the number of indexed pages and improve SEO.
Their CTR is 5%, likely indicating a second-place ranking. Most traffic comes from branded searches like “Clear View Skincare,” driven by Facebook and brand recognition. Of their 196 clicks, 83 (about 40%) are navigational searches for their name.
For “laser hair removal Medicine Hat,” they received only 7 out of 222 clicks, showing significant potential in non-branded searches. Focusing on these keywords can help attract undecided customers and grow their traffic.
Google Analytics data for ClearView Skin Care.
ClearView Skin Care Keywords Analysis
For “hair removal service,” the keyword difficulty is almost all zeros, meaning they’re easy to rank for.
ClearView Skin Care has keywords that have a low difficulty.
Some keywords, like ‘Clear View Eye Care‘ (their other business), have a much higher search volume. To capitalize on this, ClearView Skin Care can cross-link both sites to share traffic. For example, adding a dedicated link from the ClearView Skin Care site to ClearView Eye Care’s relevant pages, and vice versa, can help direct traffic to the correct site while improving SEO for both.
If they optimize SEO properly and train search engines, they’ll send traffic to the correct site. Currently, the stronger site pulls more traffic, which shows Google isn’t fully trained.
Checking the SF column for SERP feature numbers 2, 4, and 3 indicates search features such as PAA and local pack, which are good for local businesses. Showing up in the three-pack is valuable, and they can enrich these pages further with features like videos and images to increase visibility.
Potenza Page Analysis
The Potenza page has a video, but they should consider embedding it as a YouTube video. Adding more information to the page would help too. The FAQ section is useful, but accordion-style FAQs are less user-friendly. It’s better to display them directly.
The video on the Potenza page should be converted to YouTube
They should also add more before-and-afters. Women are okay with sharing photos as long as their faces aren’t visible. More pictures and videos will help improve search visibility
They should also add the author to this page and all others except the homepage.
Adding authors shows Google that the content is written by a real person, not AI, and links the content to a trusted individual.
Most businesses don’t realize authorship is important for credibility, not just SEO.
Instead of only showing before-and-afters, the lead esthetician should introduce herself. She could say:
“Hi, I’m Kelly. Welcome to our office. Let me explain how Potenza RF works. You can see examples here, and if you have any questions, click the button below to contact me.“
This personal touch reassures clients and encourages them to engage.
My point, which applies to all of us here, is that if you’re offering a service and don’t make yourself feel welcome, you’ll just look like all the other random pages.
They can also look real by using real images instead of using stock art like the one on the homepage.
Use of stock art on ClearView skin care homepage
Current Status of ClearView Skin Care Google Business Profile
They have 13 reviews, and Cameron says most are generated from client’s videos.
The value of these reviews is clear: they not only showcase client satisfaction but also provide valuable insights into the specific treatments and results clients receive.
ClearView Skin Care Google review
Google Business Profile Recommendations
They should also start using real images on their Google Business Profile instead of fake ones.
Use of fake images on ClearView Skin Care GBP
Besides getting more positive reviews, the easiest way to rank their GMB is to upload a lot more photos and videos — right now, they’ve only two videos.
Traffic and Content Optimization
They’re getting 71% of their traffic from mobile.
ClearView Skin Care gets 71% of its traffic from mobile
If it were a younger audience, it would skew more towards 80-85% mobile, like the stereotypes are true, unfortunately, on the internet.
So, if we know it’s mainly mobile iPhones, let’s look at it from the standpoint of using an iPhone.
We do this by going to Chrome and opening Developer Tools.
When listing things, they should be ordered by importance, not alphabetically. Start with skin rejuvenation.
The menu items in the navigation should start with the important one and not alphabetically arranged
They’ve mentioned different conditions on one page, but they haven’t linked to their own page.
Each item mentioned should link to its own page since people need more info about each issue
Also, they should put Kelly’s face on the live chat instead of the random woman.
Right now, I don’t feel like I’m talking to Kelly. It feels more like reading a brochure. If my issue were facial veins, I’d want to see examples of their actions. If I’ve come here for any reason, I have a specific issue, like facial veins or sunspots.
I want to see pictures of others who have had the same issue. That would convert me into a client. But right now, they’re losing out on people with specific concerns.
Steps ClearView Skin Care Can Take to Improve Its SEO and Attract More Clients
- Create Dedicated Service Pages: Add pages for each treatment and condition with FAQs, localized keywords, and before-and-after examples.
- Use Authentic Multimedia: Replace stock images with real client photos or videos, ensuring privacy. Feature the lead esthetician in videos to build trust.
- Optimize Google Business Profile: Add more genuine photos and client videos and encourage positive reviews.
- Improve Mobile Usability: Ensure fast load times, clear navigation, and prioritize key services in the menu for mobile users.
- Target Low-Difficulty Keywords: Focus on keywords like “laser hair removal Medicine Hat” and cross-link with ClearView Eye Care to boost traffic.
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.