On November 5th, I had the rare opportunity to step behind the scenes at ABC 7 News in Los Angeles on one of the most critical nights of the year: election night. This wasn’t just any newsroom visit. This was a chance to witness how a top-tier team operates during a high-pressure, real-time event where every second counts. I’m no …
4 Secret Words To Communicate Well
Whenever a salesperson engages in communication, it takes skill, practice, and using these four secret words to be able to convey what they mean. Consider applying the RACI model (Responsible, Accountable, Consulted, and Informed) for any particular task in question in order to communicate effectively. To be effective at communicating means you’ll be effective at iterating and delegating. Don’t let …
Are you hiding behind a spreadsheet to cover up lack of results (MAA)?
We let go of a contractor last week who made reports instead of delivering measurable results. He delivered an impressive number of reports and lists of reports, but couldn’t show business impact– revenue or leads. Agencies and corporate marketers are most guilty of this behavior. They have a functional requirement to produce a document each week, dutifully delivered to the …