Just two hours ago, I commented on a tweet about Michael J Fox’s journey with Parkinson’s. He’s one of my childhood heroes, and I felt compelled to share my thoughts. As a result, my comment has already generated 7,000 views, 58 engagements, and 16 profile visits. Those 16 people can now check out more of what I’m posting.
If you’re experiencing low engagement on social media channels, there is a simple solution that you can implement today: start commenting on other people’s posts. Engage in conversations, share your experiences, and provide helpful insights. By doing so, people will start noticing you and following you.
The Problem with a Self-Focused Posting Strategy
If your posting strategy is solely focused on sharing content on your own channels (such as your blog, Facebook, Twitter, etc.) and expecting people to come to you, you may be waiting for a long time, my friend.
How to Get Started
Even if you have no followers, commenting on someone else’s post can drive the same amount of traffic to your profile. It’s important to keep your comments a mix of business and personal, and to curate who you follow and associate with. Choose topics that align with your interests and goals, and engage with those who share similar values.
Conclusion
In summary, commenting on other people’s posts is a simple yet highly effective way to increase your visibility and engagement on social media. By following these, you can start to build relationships with others in your industry or niche and drive more traffic to your profile.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.