Table of Contents
About This Template Kit
This all-in-one WordPress template is specifically designed for home service businesses (lawn care, plumbing, HVAC, etc.) based on real-world results from:
Designed using our proven Local Service Business Website Checklist, this kit combines data-driven marketing expertise with technical optimization to deliver websites that:
✔ Rank higher on Google
✔ Convert more visitors to calls
✔ Resist spam submissions
✔ Fast load speed
✔ Responsiveness on all devices
Proven Results
Our template powers websites that consistently achieve:
- 90+ Google PageSpeed scores (mobile & desktop)
- 100% indexed pages in Google Search Console
- 30-50% conversion rates on lead forms
- Little to zero spam submissions with dual anti-spam protection
Before deployment, we recommend running our 5-minute quick audit process to identify high-priority fixes.
Actual performance from MyLawnWorks.com
Key Features
Technical Foundation
✅ Optimized for WP Engine hosting
✅ Mobile-first responsive design
✅ Automatic updates for core plugins
✅ Daily Automated Backups
✅ Optimized for WP Engine hosting
Business Essentials
✅ Service area pages (pre-formatted for local SEO)
✅ GBP integration (Google reviews + map)
✅ Call tracking ready (CallRail compatible)
Marketing Power
✅ Rank Math PRO SEO pre-configured
✅ Content repurposing system for PAA (People Also Ask)
✅ Social amplification templates including our Dollar-a-Day Strategy for micro-budget ads
Complete Plugin Breakdown
All plugins pre-configured for instant setup.
Plugin | Purpose | Key Benefit |
---|---|---|
Elementor | Page building | Drag-and-drop customization |
Wp Rocket | Speed optimization | 90+ PSI scores guaranteed |
Rank Math PRO | SEO management | Pre-set schema markup |
Link Whisper | Internal linking | Automated link suggestions |
Forminator | Lead and Contact forms | Spam-proof submissions |
Site Kit by Google | GSC and GA integration | Connect GSC + GA4 in 1 click |
Widgets for Google Reviews | Social proof | Embed GBP reviews |
Akismet + WP Armour | Spam protection | Dual-layer defense |
RT Mega Menu | Navigation | Mobile-friendly menus |
SEO & Technical Optimization
Pre-Configured SEO Elements
🔹 Local business schema markup
🔹 Service area pages (“{Service} in {City}”)
🔹 FAQ schema for rich snippets
🔹 XML sitemaps (auto-generated)
Technical Checklist
✔ Secure admin URLs
✔ 100% index coverage (verified)
✔ Zero 404 errors (monitored)
For ongoing monitoring, use our free Local Service Website Auditor to compare your site against industry standards.
Conversion & Lead Generation
High-Converting Elements
📞 Click-to-call buttons on every page
📝 Optimized contact forms (Forminator)
⭐ Google reviews widget (above fold)
Spam Protection
🛡️ Akismet (AI filtering)
🛡️ WP Armour (honeypot traps)
Template Customization
Easy Branding
🎨 1-click color changes (global styles)
🖼️ Drag-and-drop image replacement
📱 Mobile and tablet preview mode
Pre-Built Sections
- Service grids
- Team bios
- Testimonial sliders
- Gallery
- Service grids
- Team bios
- Testimonial sliders
- Gallery
Get Started and Download Template
This entire template kit is 100% free—no strings attached. We believe in giving you the tools to succeed.
Download Home Services Template Here
Who Should Use This Kit
Perfect For Home service businesses (plumbing, lawn care, etc.)
Getting the Most From This Template
While this template provides everything you need to build a high-performing home service website, please note:
- A website alone won’t generate leads without:
- Ongoing content creation (blogs, service pages)
- Analytics tracking (GA4/Search Console)
- Paid/organic traffic strategies
- Our retainers include this full solution:
- Template setup with hosting
- Content & ad management
- Weekly performance reporting
- Why we don’t offer à la carte websites:
- Without these components, sites often underperform
- We prioritize client success over quick launches
Check out our done for you package? Explore
Implementation Steps– 2 Easy Ways to Install
Method 1: One-Click Import (For Beginners)
Best for: Quick setup with minimal technical steps.
Time: ~5 minutes
- Go to WordPress Dashboard > Plugins > Add New
- Search for “All-in-One WP Migration“ and install/activate it.
- Navigate to All-in-One WP Migration > Import
- Upload the
.wpress
file we provide.
Method 2: Manual Upload (For Advanced Users/Hosts)
Best for: Full control or custom hosting environments. This requires technical experience.
Time: ~15 minutes
- Download the
.zip
file here - In your hosting panel (cPanel/Plesk), go to File Manager and upload to
public_html
. - Right-click the
.zip
and select “Extract.” - Access phpMyAdmin via your host.
- Create a new database, then import the
.sql
file included in the kit. - Edit
wp-config.php
to match your new database credentials.
Troubleshooting Tips
🔹 White Screen After Import?
- Increase PHP memory limit to
512M
inwp-config.php
.
🔹 Missing Images?
- Regenerate thumbnails with Regenerate Thumbnails plugin.
🔹 Database Connection Errors?
- Triple-check
wp-config.php
database credentials.
Which Method Should You Choose?
Scenario | Recommended Method |
---|---|
“I just want it working now” | One-Click (.wpress) |
“I need to customize the server” | Manual (.zip) |
Pro Tip: For WP Engine users, contact support to pre-load the .zip
for faster imports.
Implementation Roadmap:
- Audit your current site with our Website Checklist
- Implement the Dollar-a-Day Strategy for traffic
- Schedule weekly MAA reports