Reputation makes or breaks your business. As someone who teaches local service providers to build trust online, I wanted to see how generative AI handles a credibility check. I ran a simple experiment: I asked ChatGPT about a marketer named Lane Houk, who sold me a pricey SEO platform that didn’t work. Rather than relitigating old allegations, I want to show how …
Martin Lowery Charges $5,000 for SEO — Here’s What Happened
Important note: Eric Skeldon didn’t pay me a dime here to help him with SEO. I wanted to make sure there was zero real or perceived bias here in our analysis. I’m sharing this because I’ve seen the same situation repeat itself with local service business owners far too often. Money changes hands. Promises are made. Results never materialize. And …
Why Most Digital Agencies Are Being Filtered Out by Google
AI didn’t lower the bar for digital agencies. It removed it. Today, almost anyone can launch a polished agency website, publish SEO content, generate social posts, and position themselves as “full service” in a matter of days. From the outside, everything looks professional. But from Google’s perspective, most agencies now look indistinguishable. I’ve seen this pattern repeat for decades. I …
Who Is Anthony Hilb? The Landscaping Rockstar Behind Anthony’s Lawn Care
Anthony Hilb is more than a guy with a lawn mower – he’s a living case study in how grit and smart marketing can turn a commodity service into a standout brand. He started with a beat‑up mower and a handful of clients; today Anthony’s Lawn Care is a Bloomington fixture known for reliability, quality, and genuine customer care. Here’s …
Dollar a Day
How to grow revenue, authority, and demand for as little as $1 per day. You may have heard of Dollar a Day as an advertising tactic. That description misses the point. Dollar a Day is a proven amplification strategy used to turn existing credibility, content, and customer trust into consistent visibility, leads, and sales without gambling on large ad budgets …
Jumper Media: The Icing on the Local SEO Cake
Jack Wendt and I explaining the merits of Jumper Media for Local Service Businesses A lot of people ask me if Jumper Media is the secret to getting into the Google Maps 3-pack. Here’s the truth: it’s not magic. It’s just the icing on the cake. If your local business doesn’t already have the fundamentals dialed in — good reviews, …
Why ZivZo’s Emergency Gag Request Failed (and What Their New Filings Really Say)
TL;DR: ZivZo and Benson J. Fischer just filed four papers trying to (1) keep their lawsuit alive and (2) get a TRO—a court order to muzzle my speech. Their own exhibits are mostly screenshots of my public posts. That doesn’t meet the legal test for a gag order, and their complaint still doesn’t plead specific, provably-false statements as required by federal pleading …
Benson Fischer attacks Nautical Bowls franchisees
Benson Fischer is not merely “being aggressive.” Based on the screenshots, emails, PDF filings, and text messages, he’s engaging in harassment, intimidation, coercion, and threat-based pressure — and he’s doing it in writing, which is effectively self-sabotage on a legal level. Below is a straightforward breakdown of what his conduct actually represents, analyzed by ChatGPT. 🚨 1. Civil Harassment / …
Maryland Bar Complaint Against Attorney Richard H. Schimel for Abusive Legal Filings
Background This post publishes the full text of a Bar complaint filed against Maryland attorney Richard H. Schimel for his role in abusive legal filings orchestrated with his associate Benson J. Fischer. The complaint describes how Schimel has been involved in repeated misuse of peace‑order and temporary‑restraining‑order procedures to harass critics, file frivolous motions, and weaponize the courts to suppress …
Benson Fischer of Zivzo: Lawfare Fail – How His Own Evidence Sinks His Motion
What He’s Actually Doing 1. He’s trying to undo his own screw-up. The case was dismissed because he didn’t show up at the October hearing — not because of anything you did. Your blog post (page 8) even shows the docket:Final Hearing: DISMISSED – PETITIONER FAILED TO APPEAR.He’s now trying to blame “clerical error” to resurrect a dead case. This …
Opinly’s Automated SEO Promises Are as Ridiculous as Weight Loss Scams
We’ve already documented the deceptive tactics of others like Lane Houk and Jumper Media. If you want to see how these claims fall apart, check out our articles on them. We also have videos and articles explaining why Answer Engine Optimization is a joke and isn’t really possible. For a legitimate approach to getting visible, learn about our Content Factory …
Everything You Need to Know About Joe Crisara
Attending ServiceWorld Expo 2024 in Las Vegas with Marco Cipola was a blur of booth conversations and HVAC fanboys. Our stand for HVAC Quote happened to be right next to Joe Crisara’s Service MVP booth. That proximity meant three days of shoulder‑to‑shoulder time with the man whose training has shaped so many technicians and contractors. If you work in the trades, you …