AI Apprentice Workshop: Building Personal Brand Sites & Reputation for Local Service Businesses (Oct 28 2025)

Session Overview: Training AI Apprentices During a 38-minute training session on October 28, 2025, Dennis Yu walked Jeff through the Local Service Spotlight Content Factory workflow for reputation management. This session explored how to build personal brand websites using the site builder, instruct ChatGPT (via voice) to generate content, and manage projects in Basecamp. Case Study: Building Colby Joseph Davis’s …

Honoring Joe Crisara: Why Relationships Trump Technology in Home Services

When people in the trades whisper about sales legends, they mention “Uncle Joe” in the same breath as folks like Tommy Mello or Dan Antonelli. Joe Crisara has spent nearly half a century in the trenches, fixing furnaces and holding clipboards before “Pure Motive Service” ever had a name. He earned the moniker “America’s Service Sales Coach” not in a …

The One Homepage Fix That Builds Trust, Ranks Higher, and Gets More Calls

Your face is the reason people trust you—so why are you hiding it? Most local service businesses treat their bio like an afterthought. It ends up buried on an “About” page that few people ever click—while the homepage, your most visited and most powerful page, stays cold and imperson Let’s fix that. If you’re a roofer, plumber, HVAC tech, or …

The Canvas Library Lives On

The operational frameworks we built now have a new home at Local Service Spotlight. The Canvas Library there is where we document exactly how we make the phone ring for local service businesses. Each Canvas Document is a clear, step-by-step playbook that turns expert know-how into an executable process. We keep adding to it as we refine our methods. Here’s …

Marko Sipilä: From Concrete to Marketing

Marko Sipilä didn’t come from a marketing background. His career began in concrete—literally. Like many people in the home services world, he learned by doing. Running a concrete coating company taught him how to sell, manage jobs, and communicate with customers. There wasn’t a playbook for marketing in this space, so he built one himself. That idea became CoatingLaunch—an agency …

Honoring Luke Eggebraaten — Builder of the Digital Dirt World

The Man Behind Phaser I remember meeting Luke in Miami a few years ago at Josh Nelson’s Seven Figure Agency event when he had just gotten started. It’s amazing how far he’s come. Luke founded Phaser Marketing in 2019 to help contractors and earth-moving businesses generate leads online. He built his company on grit—driving to job sites, filming videos, and …

How to Create and Send an Email Broadcast in Keap Classic

Every week, we send helpful insights, training updates, and reminders to our Home Service Owner community. But instead of sending one-off messages manually, we built a repeatable process in Keap Classic (Infusionsoft) that lets us design, personalize, and deliver every broadcast efficiently — while keeping the tone warm and human. Step 1: Accessing the Broadcast Tool It starts in Keap’s …