Why Your Follow-Up Is Slowing Things Down

We all want things done quickly. But in our workflow, repeated follow-ups do not speed things up. In fact, they slow everything down. The reality I get over 1,000 emails per day. When you follow-up, which is not necessary with us, you actually slow things down. The reason why is that we process via first-come, first-served via Boomerang. So when you …

Why We Sometimes Have to Let People Go

I hate firing people. If you’ve worked with me, you know I’d much rather help someone level up, invest in training them, and give second and even third chances. I’ve personally spent hours doing someone’s work for them to show what “done right” looks like, and recorded step-by-step tutorials so they can learn. But sometimes, it’s about reliability. If someone …

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Igor Ivitskiy: The Google Ads Scientist You Should Know

When I first met Igor Ivitskiy at Perry Marshall’s mastermind, I figured he’d be another math guy trying to dabble in marketing. Maybe good with spreadsheets. Maybe not so great with people. What I didn’t expect was someone who could look at a Google Ads account and find the profit leaks like he had heat vision. It was clinical and …

Why VA Agencies Waste Your Time (Even When They’re “Pre-Vetted”)

We’ve spent over $2,200 testing out “pre-vetted” VAs in the past month. What did we get in return? Zero usable output. If you’re thinking VA agencies will save you time, consider this a friendly warning from someone who’s been through the meat grinder more times than I’d like to admit. Round 1: The disappearing act We paid $600 each for …

The VA Who Knew Too Much

Just know it’s always okay to be honest and share how you feel. Which is not the same thing as calling me a racist, claiming you’re smarter than everyone else on the team, and being able to ignore clients. Free speech does not give you a license to be aggressively insubordinate. But it will get you fired. If you believe …

How Phoenix Home Remodeling Is Redefining the Mid-Tier Remodel: Jeremy Maher’s GCT-Driven Strategy for Quality and Trust

Jeremy Maher speaking on the phone with a client “Some clients that work with us are slightly high-end and looking to get good service and a better price than our high-end competitors.” That’s how Jeremy Maher, founder of Phoenix Home Remodeling, describes his company’s unique position in a crowded, often chaotic remodeling market. And that middle-ground identity is exactly where …

From $7 Jobs to One-Day Remodels: How Sam DeMaio Built Showcase Remodels into a Home Renovation Powerhouse

“I never wanted to be the biggest contractor. I wanted to be the most trusted.” – Sam DeMaio Sam DeMaio’s journey isn’t just about remodeling homes, it’s about reconstructing reputation, legacy, and community. From bootstrapping with a van and $7-per-hour jobs to building Showcase Remodels into a multimillion-dollar operation serving NFL players, celebrities, and everyday families, Sam has done it …

The Favor Economy: How Nilson Silva Turned $3,000 Into a $16M Brand Without Ads

Nilson Silva explains critical offline marketing strategies while Dennis Yu listens in at DigiMarCon Miami. “Giving up is not an option.” That line sums up Nilson Silva’s story—a Brazilian immigrant who arrived in the U.S. with nothing and built Master Touch Outdoor Living into a $16 million-a-year local service ecosystem. Starting with $3,000 to his name and an extremely limited …

Google Doesn’t Rank the Best — It Ranks the Most Believable

I was on a recent call with Danny Barrera, founder of Concrete Marketing Crew and Contractor Click, where we talked about what actually gets local contractors to rank. Danny has spent years helping blue-collar business owners generate leads and rank in their local markets using strategies that actually work. If you’re an HVAC tech, roofer, concrete coater, or any local …

Benson Fischer The Lawsuit Is Filed — And Now Comes the Gaslighting

Over the past few months, we’ve published forensic audits exposing ZivZo’s fabricated marketing metrics, questionable case studies, and troubling behavior toward franchisees. These weren’t opinions — they were backed by hard data, public court records, and documented evidence. In response, Benson Fischer and his attorney Richard Schimel haven’t challenged a single fact. Instead, they’ve issued threats, tried to bury the …

Jack Wendt, Dennis Yu, and Ross Franklin at the Pure Green summit at Miami Florida in 2025.

How Franchisees Can Get More Store Visits: Pure Green Summit Lessons That Drive Sales

Franchisees are always looking for ways to drive more foot traffic—and the Pure Green Summit delivered the blueprint. Learn how to turn simple in-store moments into powerful content that boosts local SEO, builds trust, and brings customers through your door. From storytelling strategies to the 4-stage Content Factory system, this article shows how real franchisees are using video, social media, and community partnerships to grow their business.