Start With a Specific Story At the Service World Expo in Las Vegas, Kevin Wu shared a case study that home service owners couldn’t ignore. One of his clients, a home improvement contractor, had 35 agents answering the same basic questions: where do you live, what do you need done, when can we come out? Within a few months of …
AI Apprentice Workshop: Building Personal Brand Sites & Reputation for Local Service Businesses (Oct 28 2025)
Session Overview: Training AI Apprentices During a 38-minute training session on October 28, 2025, Dennis Yu walked Jeff through the Local Service Spotlight Content Factory workflow for reputation management. This session explored how to build personal brand websites using the site builder, instruct ChatGPT (via voice) to generate content, and manage projects in Basecamp. Case Study: Building Colby Joseph Davis’s …
Honoring Joe Crisara: Why Relationships Trump Technology in Home Services
When people in the trades whisper about sales legends, they mention “Uncle Joe” in the same breath as folks like Tommy Mello or Dan Antonelli. Joe Crisara has spent nearly half a century in the trenches, fixing furnaces and holding clipboards before “Pure Motive Service” ever had a name. He earned the moniker “America’s Service Sales Coach” not in a …
HVAC Quote’s Rocket Ride to 100 Clients in 100 Days
In home services, quotes are usually hidden until a technician arrives. HVAC Quote changed that, winning 100 contractors in its first 100 days by showing homeowners real prices up front. From Concept to 100 Clients The idea sparked in late 2024 when a handful of contractors and techies realized that HVAC pros were tired of playing guessing games with homeowners. …
How We Spent $6 on YouTube Ads and Reached Real HVAC Owners — A Simple One-Hour Video Recipe
In one hour, we filmed 14 one‑minute videos about HVAC pricing. Within 24 hours those clips pulled 410 views on YouTube, with viewers watching more than half of each video (0:51 average watch time and 53.5% average completion). A single $6.68 YouTube boost drove 53 HVAC business owners to HVACQuote.AI — real prospects for the price of a coffee in …
The One Homepage Fix That Builds Trust, Ranks Higher, and Gets More Calls
Your face is the reason people trust you—so why are you hiding it? Most local service businesses treat their bio like an afterthought. It ends up buried on an “About” page that few people ever click—while the homepage, your most visited and most powerful page, stays cold and imperson Let’s fix that. If you’re a roofer, plumber, HVAC tech, or …
The Canvas Library Lives On
The operational frameworks we built now have a new home at Local Service Spotlight. The Canvas Library there is where we document exactly how we make the phone ring for local service businesses. Each Canvas Document is a clear, step-by-step playbook that turns expert know-how into an executable process. We keep adding to it as we refine our methods. Here’s …
Marko Sipilä: From Concrete to Marketing
Marko Sipilä didn’t come from a marketing background. His career began in concrete—literally. Like many people in the home services world, he learned by doing. Running a concrete coating company taught him how to sell, manage jobs, and communicate with customers. There wasn’t a playbook for marketing in this space, so he built one himself. That idea became CoatingLaunch—an agency …
Trust Over Gifts: Why Our Apprentices Receive Company Gear (Featuring Jeff Pebley)
Jeff Pebley is a new apprentice at Local Service Spotlight, and his story is a lesson in trust and responsibility. In a recent conversation, Dennis Yu explained that the iPhone and MacBook Pro Jeff uses to do his work aren’t gifts; they are company equipment entrusted to him so he can learn and produce high-quality content. Before joining the program, …
Want to Work Remotely, Travel the World, and Build a Real Career in Digital Marketing?
If you’re a young adult who loves social media and dreams of working from anywhere, this might be exactly what you’ve been looking for. Watch the short video below carefully – it’s your first test. Pay attention to the details and follow the directions at the end if you want to apply. What You’ll Learn in This Video In this …
Honoring Luke Eggebraaten — Builder of the Digital Dirt World
The Man Behind Phaser I remember meeting Luke in Miami a few years ago at Josh Nelson’s Seven Figure Agency event when he had just gotten started. It’s amazing how far he’s come. Luke founded Phaser Marketing in 2019 to help contractors and earth-moving businesses generate leads online. He built his company on grit—driving to job sites, filming videos, and …
How to Create and Send an Email Broadcast in Keap Classic
Every week, we send helpful insights, training updates, and reminders to our Home Service Owner community. But instead of sending one-off messages manually, we built a repeatable process in Keap Classic (Infusionsoft) that lets us design, personalize, and deliver every broadcast efficiently — while keeping the tone warm and human. Step 1: Accessing the Broadcast Tool It starts in Keap’s …