We’re looking for A Players. If you’re someone who takes initiative, solves problems without hand-holding, and actually wants to grow, read on. If you’re expecting private tutoring, personal feedback sessions, or for us to chase you down, stop here. The philosophy: Why we hire the way we do AI has changed everything. The days of mindless VAs doing repetitive tasks …
New Article: Grok Heavy vs Expert Mode – Using AI Agents to Tame Content
We just published a detailed article on HighRiseInfluence.net exploring the differences between Grok Heavy and Expert Mode and how AI agents can help local service businesses manage large content libraries. Read it here.
Why Pretty Pictures Don’t Matter Without Strategy
We recently met with a talented thumbnail designer, Yevhenii, who wanted to sell us a $200 package of thumbnails. On the surface, that’s fine; thumbnails matter. They’re like headlines on articles: the first hook that gets people to click. But here’s the problem: a thumbnail isn’t just decoration. It’s strategy. And if you don’t understand the strategy behind our mission, …
How Young Adults Can Run an In-Depth Brand Audit for a Major Brand
When most people think about auditing the marketing of a well-known company like Allen Edmonds, they imagine a team of seasoned consultants with decades of experience, hefty retainers, and glossy presentations. But here’s the truth: young adults with little to no prior experience can produce the same level of analysis, if not better, when they follow a proven process and …
Celebrating David Carroll: From Power Washer to Print-Marketing Pioneer
David Carroll isn’t your typical tech founder. Raised in Minnesota, hestarted his entrepreneurial career running a power‑washing business, hustlingaround town in a pickup truck. Over the years he has transformed that“whatever it takes” mentality into a multimillion‑dollar marketing companycalled DOPE Marketing.Today, Carroll is a sought‑after speaker, podcaster and mentor for home‑servicecompanies. This article chronicles his journey, synthesizing dozens ofpodcasts, articles and social …
How International Specialists Can Build Authority with Knowledge Panels and Relationships
In a digital-first world, being “Googleable” is no longer optional; it’s the foundation for trust, opportunity, and growth. Whether you’re a consultant in Dubai, a specialist in India, or a professional serving global clients, your online reputation shapes how people perceive your expertise before they ever meet you. During a recent webinar with Anuran Das, I shared practical strategies to …
How to Set Up Google Search Console (GSC) for a Client Website
If you manage client websites, as an SEO consultant, digital marketer, or agency owner, Google Search Console (GSC) is one of your most essential tools. It confirms Google is properly indexing a site, flags technical issues early, and gives you the hard data clients actually care about. Before you spend a dime on ads or backlinks, you need visibility into …
How We Audit a Home Services Website in 5 Minutes Flat
We believe in documenting exactly how we do things, no smoke and mirrors, no “mystery sauce.” The best way to scale is to make our process transparent so young adults can learn it, home service owners can see the value, and everyone wins. This week, I ran a Quick Audit for American Home Painting, and here’s exactly how it went …
Root Cause Analysis (RCA) and Root Cause Fix (RCF)
Root Cause Analysis (RCA) is about diagnosing the actual cause of a problem rather than repeatedly patching the symptoms. A Root Cause Fix (RCF) is the corrective action that prevents the issue from recurring. Think of RCA as identifying why the fire keeps breaking out, and RCF as removing the pile of oily rags that keeps catching fire, not just …
Too Good to Be True? Why “Guaranteed Top 3 on Google Maps in 90 Days” Usually Means Trickery
Every few months, a shiny new SEO promise makes the rounds: “Guaranteed top 3 rankings on Google Maps in 90 days.” No credit card required. No website access needed. Free trial. Sounds almost magical, right? One recent example comes from Jumper Media, which boldly advertises: At first glance, this is seductive. Who wouldn’t want fast, risk‑free rankings? But if you’ve …
The Step-by-Step Guide to Filming Authentic On-Site Videos Yourself
You don’t need a pro videographer or fancy gear to capture great on-site footage. With just your smartphone and the 4-stage Content Factory process, you can create the same kind of authentic, SEO-boosting content we capture for clients. Why DIY content works Google values Experience, Expertise, Authority, and Trust (EEAT), and experience matters most. Polished ads look nice but don’t …
Katalyst’s Customer Service Breakdown: The Case of Order #15881
For months, Katalyst, now acquired by Brendan Kennedy, has failed to honor its commitment to a paying customer. What started as a straightforward replacement request spiraled into ignored emails, broken promises, and mounting frustration. The case of Order #15881, placed by Michael Maryash, highlights how a once-promising fitness company became a cautionary tale in customer service and why Kennedy’s takeover …