Over the past few months, we’ve published forensic audits exposing ZivZo’s fabricated marketing metrics, questionable case studies, and troubling behavior toward franchisees. These weren’t opinions — they were backed by hard data, public court records, and documented evidence. In response, Benson Fischer and his attorney Richard Schimel haven’t challenged a single fact. Instead, they’ve issued threats, tried to bury the …
How Franchisees Can Get More Store Visits: Pure Green Summit Lessons That Drive Sales
Franchisees are always looking for ways to drive more foot traffic—and the Pure Green Summit delivered the blueprint. Learn how to turn simple in-store moments into powerful content that boosts local SEO, builds trust, and brings customers through your door. From storytelling strategies to the 4-stage Content Factory system, this article shows how real franchisees are using video, social media, and community partnerships to grow their business.
Breaking: Benson Fischer and Richard Schimel Just Filed Their $6 Million Lawsuit And It’s a Gift
Well, it’s official. Benson J. Fischer and his attorney Richard E. Schimel have now filed their long-threatened lawsuit against me in federal court. The case is live: 8:25-cv-02075, U.S. District Court for the District of Maryland. Yes, they paid the $405 filing fee. Yes, they’re serious. No, it’s not going to go the way they think. This complaint—already covered in depth …
Ross Franklin Challenged Us to 10X His Personal Brand to Drive Pure Green’s Franchise Growth
Ross Franklin brought us in to grow sales for Pure Green and boost his personal brand. Then he raised the stakes with a challenge with specific SEO targets and real money on the line. Hit the numbers, get paid. Here’s how we’re doing it. The Challenge: Build Ross Franklin’s Brand to Drive Franchise Growth Ross Franklin, founder and CEO of …
Richard Schimel and Benson Fischer Are Suing Me for $6 Million—Here’s Why That’s Ridiculous
Yes, you read that right. Attorney Richard E. Schimel and his client, self-proclaimed marketing guru Benson J. Fischer, have filed a lawsuit demanding $6,000,000 in damages because I had the audacity to write about them. Not fabricate, not lie—just write. Their 19-page complaint, which you can read for yourself (because transparency is apparently something they fear), throws every possible accusation …
AJ Wilcox on What Most Marketers Miss About LinkedIn Ads
At the Digital Marketing Collective conference in Utah, I had the honor of sitting down with AJ Wilcox alongside Neil Patel, Susan Wenograd, and other heavy hitters. AJ and I go way back—we’ve even done a webinar together for Mark Lack’s mastermind and had an amazing outdoor adventure together in Lehi, Utah. AJ Wilcox, founder of B2Linked, has deep experience …
The Stoplight Method: A Simple Framework to Monitor Client Happiness
Managing dozens of clients at once is a complex operation. As an agency or operations leader, one of the greatest threats is poor communication. Clients don’t usually leave because the results are bad. They leave because they feel neglected. To prevent this, we use a simple yet powerful framework: the stoplight method. What Is the Stoplight Method? The stoplight method …
How Jeremy Newman Is Bringing His Marketing In-House (And How You Can Too)
Jeremy Newman, owner of a restoration company, is doing what most business owners dream of — taking control of his company’s marketing by bringing it in-house. If you feel like your digital marketer is ripping you off, it’s probably because they are. Marketing isn’t some secret spell. It’s a repeatable system — one you or someone on your team can …
How Free-eBooks.net Filters for Real Authors, Builds Credibility, and Scales with Automation
Free-ebooks.net helps real authors get seen. And that means following real directory standards. The new development team at free-ebooks.net identified a backend issue: duplicate profiles – one labeled “author,” the other “reader.” That setup doesn’t work. A real directory should have a single user profile that upgrades based on features, not separate accounts. We got on a call to clarify …
You’re Probably Making This LinkedIn Mistake — Here’s How to Fix It (and Boost Your SEO)
I see this mistake every single day — even from smart marketers, CEOs, and coaches. They add their job title and company name on LinkedIn… But forget to actually link it to a real LinkedIn company page. So what happens? You get the sad gray box. No logo. No link. No credibility.Even worse? You’re invisible in search. No love from …
Richard Schimel Threatens Dennis Yu with Legal Action
Richard Schimel, an attorney based in Rockville, Maryland, representing Benson Fischer and Zivzo LLC, has issued threats of legal action against digital marketing expert Dennis Yu. Schimel has accused Yu of defamation, trade libel, invasion of privacy, and has hinted at potential extortion charges, based on internet postings regarding Fischer and his company. According to emails sent by Schimel, he …
The Court Tossed Lisa T. Miller’s Lawsuit—and Gave Her One Last Chance
If you’re going to sue someone in federal court, at least make your claims clear. That was the basic message from Judge Donald Middlebrooks in the Southern District of Florida, who just dismissed Lisa T. Miller’s complaint against me and Parker Nathans. Let’s be clear: Lisa T. Miller is the one who made this dispute public. She filed a federal lawsuit. She named names. She …