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Steven Remy, General Manager for Astra Realty, reached out with a common concern: “Why isn’t my website showing up in local searches?” After a quick SEO audit, the answer became clear—there were no dedicated location service pages and no content targeting specific planned communities in the area. Without these critical pages, search engines had no reason to rank the site for local searches.
This scenario is all too familiar. Many real estate businesses unknowingly lose traffic and potential customers simply because their websites lack the right structure, content, or technical optimizations.
Let’s uncover why Astra Realty’s SEO might be working against them—and how to fix it.
McKinney, like many Dallas suburbs, is growing—but so is the competition. Astra Realty’s SEO rankings have declined over time, losing visibility for key searches. Our goal was to find out why.
Astra Realty‘s domain authority was a solid 29—a good score. However, that strength wasn’t translating into rankings for critical keywords like “real estate agents McKinney, TX.” It ranked at position 17 for that keyword, which wasn’t enough to capture significant traffic.
Astra Realty’s website is built on WordPress with Yoast SEO—a great choice—but Google is penalizing them. Their mobile PageSpeed score is just 15, far worse than expected. If your score is below 90, you won’t rank well.
Key Issues:
Right now, Astra Realty’s online presence has some issues:
Inconsistent Business Information: Astra Realty’s information wasn’t matching across directories, creating confusion and weakening their online presence. Their name, address, and phone number must be identical across all platforms. Variations confuse search engines.
Slow Website: Astra Realty’s WordPress site is 90% optimized but bloated with unnecessary plugins, large images, and excessive JavaScript. Fixing these will improve speed.
Weak Social Media Presence: They need more recent posts and engagement.
Few Recent Reviews: Google prioritizes fresh reviews over total reviews. Get more consistent feedback.
Lack of Local SEO: Astra Realty ranks well in central McKinney but lacks service pages for different neighborhoods. Without dedicated pages for areas like Stonebridge Ranch, Astra Realty‘s website couldn’t rank for localized searches, limiting her visibility.
Action Plan:
Optimize Page Speed – Reduce image sizes, remove unnecessary plugins, and fix JavaScript issues. Aim for 90+ on mobile and desktop.
Create Location Pages – Add service area pages to help Google rank it for local searches.
Improve User Experience – The site loads differently on various devices, so ensure it looks good across mobile, tablets, and desktops.
These fixes will improve their rankings and drive more traffic to the site.
It’s great to have YouTube videos on the site, but they make sure to feature Steven and Leslie themselves—not stock images. People connect with real faces, not generic visuals.
On the pages, focus on people—Leslie, her reviews, and her videos. She should also boost Facebook posts to increase visibility.
Check out this video:
AI for Real Estate SEO & Online Brand Optimization
How to Boost Visibility:
Create a strong profile post – A pinned introduction post like:
“Hi, I’m Leslie! I grew up in McKinney, know the neighborhoods inside out, and my family is here. Let me share insights about this area!”
Boost these posts – Use Facebook ads to reach more local buyers and sellers.
This approach builds trust and makes her more relatable to potential clients.
It’s good to have YouTube videos included, but make sure they feature the right person. If there’s no picture or video of her, this might just be stock art. Are these the Bluebonnets in Texas? People love taking pictures with them on Sundays.
Boosting Facebook Posts
Steven and Leslie should be boosting posts on Facebook. The process is simple:
- Use personal profiles to create engaging posts.
- Pin an introductory post—something like:
- “Hi, I’m Leslie. I grew up in McKinney, know the neighborhoods inside and out, and my family is here. Let me tell you more about the community and the market.”
- Boost the post to reach the right audience.
If someone isn’t looking to sell right now, offer a no-obligation call to discuss home values, market trends, and interest rates. People have concerns like, “Are interest rates rising?” or “Is the market going to crash?” Astra Realty should address these topics in their posts and boost them.
When Astra Realty receives reviews, they should always acknowledge them. A simple “Thanks! Glad you moved into your new home after leaving that small apartment!” makes a difference. Facebook engagement also boosts a website’s SEO.
You can’t buy SEO, which is why the Astra Realty site isn’t getting any views. They should run YouTube ads for Dollar-a-Day targeting people buying or selling in McKinney or other relevant areas.
Ready to take your website to the next level? Join Office Hours now for expert insights and actionable tips. Fast, efficient, and game-changing—let’s get started!
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.