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Late last night, a young agency owner published a YouTube video walking his client through his weekly status update.
In that public video, he was sharing on screen what access he had and still needed– not realizing that he was publishing the client’s various admin credentials for the world to see.
This includes admin to the website, Google Ads, and so forth.
There are millions of bots trawling the web looking for this information.
And once they get access, all kinds of havoc happen– credit card spending, ransom notes, and spam posts.
Especially troublesome is the backdoor malware that is hard to find and uninstall.
In our site audits, we uncover backdoor spam about 20% of the time– largely because of WordPress plugins that are out of date or not being supported anymore.
Back to the story of this agency owner— he got locked out and wasn’t able to get back in.
Fortunately, it was one of our guys who rescued it– using the very credentials he published for the entire internet to see.
Think about how many plugins you have on your site, how many systems your business is using, how many pixels are passing data, and how many people are involved.
It’s normal to be onboarding and removing people who are working on your business, each of them with varying levels of access.
Are you firmly in control of this?
If you have your Access Checklist locked down, you’ll never have to worry about being exposed.
This is the first of 10 components within Digital Plumbing.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.