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Lisa’s primary goals were to enhance her SEO and organize her content effectively, prompting us to focus on building guest blogs, authoritative links, and overall website improvements.
Enhancing Digital Presence
We utilized Google Site Kit to seamlessly connect Google Analytics and Search Console.
Simultaneously, the implementation of Rank Math Pro ensured that every page achieved a minimum SEO score of 58/100, laying the foundation for our quest for dominance.
Before:
After:
Optimizing SEO Visibility
To improve SEO visibility, we added sitemaps to Google Search Console and updated Lisa’s homepage with a personal website schema.
This strategic move not only enhanced her identity online but also directly linked her contact information with Google, reinforcing her digital footprint.
Structured Data and Image Optimization
We strategically set up structured data targeting Google’s Knowledge Graph, amplifying Lisa’s online presence and authority.
All images were optimized to high-resolution PNG format, 24-bit true color, ensuring a sharp appearance across devices.
Furthermore, interlaced images were implemented, significantly improving web page loading times.
Rank Math for Enhanced User Experience
Recognizing the importance of user experience, we integrated Rank Math for the Pages and utilized WP Rocket to boost website speed.
These enhancements not only ensured visibility but also created a vibrant and engaging digital space for Lisa’s audience.
Achieving Top Search Rankings
While the website currently ranks at number 25 when searching for “Brendan King,” we aim to secure a top-five position.
Despite the LinkedIn account appearing at the top, our continued efforts aim to elevate Lisa’s personal brand website to prominence.
Building Backlinks through Guest Blogs
To bolster Lisa’s online presence, we strategically published guest blog posts on blitzmetrics.com and dennisyu.com, creating valuable backlinks:
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.