Post is Stage 3 of the Content Factory. It means distributing what Process made across platforms (YouTube, Facebook, your company website and social channels), placed on the SEO Tree so every piece strengthens the others.
Why Post is more than publishing
Finished assets are not published at random. Each one is placed on the SEO Tree, the content architecture that connects every piece to its parent topic:
- A blog post about one client win becomes a leaf that links back to the definitive article for that service.
- A short clip posted on social links back to the full article.
- An ad creative sends people to a landing page that connects to the rest of the tree.
This is where the Content Factory separates from ordinary content marketing. Without the tree, content sits in isolation: what we call content vandalism. With it, each accepted piece can reinforce topic coverage, internal navigation and conversion paths. Ranking, conversion and durability are measured outcomes, not automatic results of publishing.
The four parts of Post
| Part | Where to learn it | What it covers |
|---|---|---|
| YouTube | How to inventory a YouTube channel | Catalog every video, map who speaks in it, and flag the positive mentions and greatest hits. |
| How to crosspost an article on Facebook | Share each article to a Facebook page, profile or group. | |
| Company Website | How to post an article on WordPress | The right title, formatting, featured image, categories, tags, URL slug and author on every article. |
| Social Channels | How to cross-post content | Cross-post to Facebook, Instagram, LinkedIn, Twitter and your Google Business Profile. |
Before anything goes live, check it against content vandalism: one page per topic, linked to its parent.
How to post one finished piece
- Find its parent. Decide which definitive article or hub the piece hangs from on the SEO Tree. If a guide on the same topic already exists, enhance it in place; a second URL for the same topic is content vandalism.
- Publish it with proper internal links. Follow how to post an article on WordPress, and link the new page up to its parent.
- Share it outward. Cross-post it to Facebook and your other social channels, with each post linking back to the full article.
- Hold video to its standard. An episode, its clips and its Shorts pass the YouTube podcast editing standards before they ship.
Real examples of Post
- A post with a hook. The post above is a social post written as broetry: a few lines with a strong hook, so people want to click. Once an article is live, you can share it again on each platform (more on social posts in Produce).
- One mention, posted four ways. Tom Corbett’s customer story was posted as a quote card, on a mentions wall, on a people hub and in Dollar a Day HVAC material (Tom Corbett’s story).
- Three interviews, each placed on the tree. Harry Gold, David Carroll and Erik Huberman each have a full breakdown, and one page links all three (3 interviews, 30+ assets).
- Pages moved back onto the tree. When the Content Factory had three older overview pages competing with its main page, their video and skill file moved onto the main page and the old addresses now redirect there. Dollar a Day’s thin pages were folded into its hub the same way (content vandalism).
Next: Promote
Once the best pieces are posted and earning attention, Promote puts a little money and a lot of gratitude behind them.
This article is part of the Content Factory system.
|
PRODUCE Record • Capture |
➔ |
PROCESS Transcribe • Edit |
➔ |
POST Publish • Link |
➔ |
PROMOTE Ads • Share |