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Wondering how some people rise above the noise and get that high following on their social media accounts? Here’s how:
1. Make posts honoring well-known friends, instead of talking about yourself
These friends would appreciate the compliment and retweet you to their audience.
Not sure how this works? Here is an episode of Office Hours that talks about How to Generate Influence Using the “Thank You Machine”.
2. Engage in every comment
While your audience grows, engage with every comment thoughtfully to encourage conversations.
Are you wondering how else you can engage your Audience? Here is an Office Hours episode that talks about Improving Engagement To Increase Your Sales. Check it out!
3. Use the Dollar-a-Day strategy to boost posts
Use the Dollar-a-Day strategy to boost posts that have done well, so you get a multiplier effect.
New to the Dollar-a-Day Strategy? Here is the Dollar-a-Day course that will get you up to speed!
You might not believe it, but in the last 28 days, 1.4 million people have seen Gavin’s tweets, but more importantly, over 100,000 people have clicked on his profile to check out the rest of the tweets. Of those, 7,500 decided he was worth following.
Some call this “throwing raw meat to the dogs,” which is partly true. Yes, he does share posts that will get high engagement (like 1,000 likes on a post honoring his freelancer friends in Pakistan), but if you don’t tie those posts to your expertise, your followers will be low-quality and random.
Use high-engagement posts to break through the noise, allowing people to see that your expertise is worth looking at and listening to.
This is actually a relationship-building strategy Gavin called FGF— Find, Give, Friend.
Check out where Gavin is now!
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.