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Dr. Hani Rayess owns Rejuvenate The Face, a plastic surgery practice in Tampa, FL. This Rejuvenate The Face SEO audit found the site ranks for 751 keywords and dominates terms like “facelift Tampa” — but the wins lean on spammy backlinks that put long-term rankings at risk. Here is what the audit found and the order to fix it.
8
domain rating — low trust, propped up by easy local terms
751
keywords ranked — strong for a small Tampa market
6,200
backlinks from only 115 domains — many low quality
The practice ranks well, but most of that strength comes from an easy market and risky link-building, not durable authority. This Rejuvenate The Face SEO audit pulls the public signals apart so Dr. Rayess can keep the rankings that bring in patients while removing the tactics that could trigger a Google penalty.
Read The Search Metrics First
The site sits on Weebly, a platform with limited SEO control, and carries a domain rating of just 8. Despite that, it ranks for 751 keywords because Tampa is a smaller market than Miami, and the target terms carry a keyword difficulty around 1 or 2 out of 100.
A 5×5 grid search for “facelift” across Tampa came back green nearly everywhere, so the practice owns its core service locally. The site is also starting to rank for “hair transplant,” a new service — a healthy sign the content is expanding with the business.
| Signal | Observed | What it means |
|---|---|---|
| Domain rating | 8 | Low trust; rankings ride on easy terms |
| Keywords ranked | 751 | Strong local footprint in a small market |
| Backlinks / domains | 6,200 from 115 | Volume without authority; many spammy |
| Google reviews | ~45, none in 6 months | Trust signal going stale |
RUN THIS YOURSELF
Run a 5×5 grid search for the client’s top service plus their city, then check keyword difficulty in Ahrefs. When the grid is green but difficulty is 1 or 2, the rankings come from a soft market — not strength — and that is the honest story to tell the owner.
Clean Up The Risky Backlinks
Trust comes from backlinks, the votes of confidence other sites cast. Rejuvenate The Face has 6,200 links from only 115 domains, and many pass almost no authority — one came from a Tanzania business portal stuffed with autogenerated, off-topic content.
Buying links from low-authority sites can deliver short-term gains, but Google updates keep cracking down on it. The durable move is earning links from real local sources — a Tampa newspaper feature or a nonprofit the practice supports — which are hard for spammers to fake and follow the MAA framework of measure, analyze, then act.
Complete The Profile And Refresh Reviews
A search for Dr. Hani Rayess surfaces the Google Business Profile first, which is a good start — but the profile is missing products, services, and the Q&A section. The practice has about 45 reviews and none in the last six months, which makes it look less active to both patients and Google.
Fixing this is unglamorous and high-impact: fill every profile field, keep the name, address, and phone number identical across Yelp and Facebook, and ask for a fresh review after each procedure. Aim for one new review a week so the trust signal stays current.
RUN THIS YOURSELF
Open the client’s Google Business Profile and read the date of the most recent review, then check whether products, services, and Q&A are filled in. A six-month gap and blank sections are two fixes the owner can start this week — a standing weekly review ask and ten minutes completing the profile.
Build Content With A Real Face
Most of the practice’s blog posts do not rank because they lack trust and backlinks, and thin AI-written text alone will not earn it. Google trusts content that carries real experience — the surgeon’s name, before-and-after photos, and patient stories that AI cannot fake.
The fastest content win is short video: one-minute answers to People Also Ask questions like “What do I need to know about a facelift?” filmed on a recent iPhone with a good microphone. Cross-post each clip to YouTube, Facebook, and Instagram, embed it on the matching service page, and promote it with the dollar-a-day strategy. The same diagnostic runs on any local business — see it end to end in the Quick Audit process.
Fix The Ad And Remarketing Setup
The Facebook pixel is installed but is not driving traffic, and Google keeps rejecting remarketing because the before-and-after images trip health-ad policy. The fix is a separate landing page with no before-and-after imagery, used purely for Google and Facebook remarketing so the ads stop getting rejected.
The Instagram account has 10,000 followers, which is real reach, but the hashtag spam does not drive traffic anymore. Point that audience at the new videos and the booking page instead, and the existing following starts doing measurable work.
THE DELIVERABLE
Keep The Rankings, Drop The Risk
We will pull your backlinks, reviews, and local presence apart the same way — and tell you what to fix first so your rankings survive the next Google update.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified. He has appeared on 353 podcasts with 619 credited episodes — see the full list of his podcast appearances.