Session Overview: Training AI Apprentices
During a 38-minute training session on October 28, 2025, Dennis Yu, CEO of Local Service Spotlight, walked Jeff through the Local Service Spotlight Content Factory workflow for reputation management. This session explored how to build personal brand websites using the site builder, instruct ChatGPT (via voice) to generate content, and manage projects in Basecamp.
Case Study: Building Colby Joseph Davis’s Personal Brand
Dennis demonstrated how to set up a personal brand website for Colby Joseph Davis using the Local Service Spotlight Content Factory site builder. After creating the site at colbyjosephdavis.com, he showed how to obtain WordPress credentials, access the wp‑admin dashboard and ensure the site is active. Creating a fully fleshed‑out blog section with positive posts helps rank for his name; for example, the article A Day of Fun and Community Spirit with Davis Painting on his site highlights a day spent with his team.
AI-Powered Reputation Management
A large portion of the session focused on reputation management for a client, Colby Joseph Davis. Dennis explained that although old allegations against the client were dropped, negative search results still appear when people Google his name. To push those results down, Dennis used ChatGPT as an “AI employee” to generate a series of positive articles and blog posts. Key points from this segment:
- Jeff learned to provide clear, one‑minute instructions to ChatGPT in natural language rather than typing, treating the AI like an employee.
- Dennis fed ChatGPT details about the client and the goal of creating posts that highlight positive aspects of Colby’s life, such as his love of his Cybertruck or personal experiences like eating sushi together.
- The AI generated multiple draft articles; Dennis emphasised that these drafts should be reviewed, edited and enhanced to remove AI “giveaways” (no emojis, m‑dashes or unnatural phrasing) before publishing.
- Images were captured from social media posts and uploaded to accompany the articles; ChatGPT used these visuals to craft narrative blog posts that sounded authentic.
Expanding Your Online Presence: Social Profiles & Directory Listings
Beyond blog posts, Dennis highlighted the importance of creating profiles on numerous directories and social networks to fill search results with positive content. The plan is to register the client on powerful platforms (e.g., Yelp, Alignable, Merchant Circle) as well as less obvious directories. ChatGPT can automate the creation of these profiles, using a catch all email address at colbyjosephdavis.com and a secure password chosen by the team. Jeff will oversee this process, ensuring each profile includes relevant photos, descriptions and keywords to boost SEO.
Project Management Tips for AI Apprentices
Throughout the call, Dennis emphasised the need for clear instructions, quality assurance and continuous improvement. He encouraged Jeff to practice making concise one‑minute videos and to think through tasks logically before instructing ChatGPT. Basecamp is used to track tasks, and agent mode allows multiple AI-driven processes (like article creation and profile registration) to run simultaneously, freeing up time for strategic work. Jeff was reminded to publish draft articles manually if the AI fails to complete the step, and to QA content for readability and authenticity.
Conclusion & Get Involved
This training session showcased how the Local Service Spotlight Content Factory integrates AI tools, WordPress site building and directory management to support reputation management projects. By combining structured processes with creative storytelling and diligent project management, agencies can help clients like Colby Joseph Davis present a stronger online presence. If you’re a young adult or local service business owner wanting to learn these skills, explore the AI Apprentice program at High Rise Influence, where hands-on training teaches you to build authority and drive leads through the Content Factory workflow.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.