Why Tucker makes me smile.
When I see a steady set of frequent, lightweight touches, I know he’s on top of his projects.
That means communication is happening, clients know that someone is actually there, and we’re moving things along.
A frequent, lightweight touch takes only a moment to actually do, but can sometimes take months or even never– because of fear and mindset issues.
Anyone who is struggling to get going should learn how to crush this problem. It’s not about being “lazy”, overloaded with too many projects, being sick, or whatever obstacle you could name– instead of just taking small steps now.
A frequent, lightweight touch is a heartbeat. Imagine if your heart decided that it’s worked so hard that it’s okay for it to take a couple of hours off– what would happen?
Doesn’t mean we need to work 24/7, but it does mean that for a few solid hours per day, we get things done and can feel proud of our work for the day, as we can clearly see a trail of it.
Not that we’re mindlessly generating messages and copying unnecessary people in basecamp or email.But that we’re following our principles of #DDD, #CID, #MAA (the first 3 levels of the 9 Triangles) to get stuff done effectively.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.