The End of Perfect Audience? Facebook’s Remarketing Pixel

Dennis Yuby /

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Facebook has quietly rolled out their own remarketing pixel that is now publicly available to use. We all know how useful remarketing can be, but how useful is it to be a part of Facebook? What if remarketing was simply part of Power Editor’s Custom Audiences feature, something we have praised many times. Targeted News Feed ads for people that have visited your website but haven’t converted. “Come back now for 10% off your purchase!” All with the features Power Editor is already so great for. Yes, it is that important. What if, on top of that, some of your ads even had a call to action button now? Right in the News Feed. “Shop Now” or “Download” among others. See why this is starting to sound so important? While Facebook has rolled out the feature, nowhere does Facebook SHOW you how to do it. So try this: In Power Editor, find the audiences tab . Then, click “Create Audience”. FBRemarketingStep1 Then, in the next window, select “Custom Audience From Your Website” FBRemarketingStep2 Then, Facebook will give you some new TOS to agree to. After that, simply paste the code for the pixel in, much like you would a standard Facebook tracking pixel. FBRemarketingStep3 Then with that, you’re all set to go. Just imagine how powerful it can be to bring users back, increase your conversion, AND do it all in Facebook? This is huge.
Dennis Yu
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands. Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring. Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.
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