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In a digital landscape that rewards noise and visibility, Jack Wendt has quietly built one of the most respected personal brands without playing the social media game. As the founder of High Rise Influence, Jack didn’t grow his presence by chasing trends, hacking algorithms, or posting daily. He did it by delivering results, building systems, and letting his reputation speak louder than any reel ever could.
“People assume content equals credibility,” Jack told us. “But real authority comes from results, relationships, and the systems you build behind the scenes.”
While most entrepreneurs are taught to build their personal brand by being constantly online, Jack took a different route. He focused on what he calls “infrastructure for influence”—scalable systems, strategic partnerships, and documented processes that drive long-term trust. His approach is rooted in substance, not spectacle.
This really stood out to me, because in many ways I took the opposite path. I built my personal brand almost entirely online. My thought was simple—if I could grow a high-authority account like my Instagram @sethjordan7 to over 100,000 followers, people would instantly respect what I had to say. And in a lot of ways, that approach worked. It opened doors, led to brand deals, and helped me build a name in digital media and marketing. But hearing Jack’s perspective, and seeing how much weight real-world authority and personal connections carry, made me rethink how I define “influence.”
Jack doesn’t just avoid content—he replaces it with trust. “When others are trying to be seen, I focus on being valuable,” he said. “That creates pull instead of push.”
And he’s right. Influence isn’t about shouting the loudest, it’s about being the person people turn to when they need a solution. That doesn’t always show up in likes or views—but it absolutely shows up in revenue, referrals, and long-term growth.
I’ve learned from Dennis Yu that much of business—especially high-ticket business—isn’t happening where most creators focus their energy. It’s not TikTok or Instagram, at least not at the top level. It’s in the back channels, the Facebook groups, the LinkedIn DMs, and Zoom calls. That doesn’t mean we shouldn’t be on those consumer-heavy platforms, but it does mean we need to think carefully about where we’re investing our time if our goal is to build business relationships, not just audience numbers.
Jack’s strategy is proof that you don’t need to post constantly to be relevant. You just need to be irreplaceable. He’s built a brand around being the guy who gets things done—quietly, consistently, and with real impact.
For those burnt out by content creation or simply uninterested in playing the visibility game, Jack’s philosophy offers a fresh path forward. His message is clear: you don’t need to post more to matter more. Build systems, execute consistently, and let your results do the talking.
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He’s coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.