The $15,000 Roofing SEO Scam: AI Wix Sites That Don’t Rank

Have you ever seen something so scammy you had to stop what you were doing and warn everyone?

A friend of mine who’s a roofer almost got scammed into paying $15,000 for a so-called “SEO optimized” website built with AI on Wix. If he almost fell for it, there have to be thousands of other contractors falling for the same SEO plus AI scam. I had to stop what I was doing and break this down.

The $15,000 AI Roofing Scam That’s Targeting Local Businesses

Here’s how the scam works. A website seller offers you a pre-made roofing site — like roof repair in Alpharetta, Georgia — for $15,000. They even admit it’s built on Wix. If the site could generate $15,000 or $50,000 a month in revenue, maybe it would be worth it. But Wix just rolled out AI-powered chat that auto-generates these sites in minutes. I tested it myself by building a roof repair site for Alpharetta, Georgia — and it spit out a full site almost instantly.

If I were a scammer, I’d be selling these cookie-cutter sites for $15,000 a pop too. Roofers, dentists, pest control — any local service business could be a target. That’s why you have to know how to protect yourself.

You should take SEO in-house. You should own your marketing and supervise the work, not hand it blindly to some agency. And just because AI can spin up a site fast doesn’t mean it meets what Google wants.

Google’s been clear for years — starting with the Knowledge Graph in 2012, all the way through the March Core Updates — that real experience matters. EEAT: Experience, Expertise, Authoritativeness, and Trust. If you run a roofing company in Alpharetta, Georgia, Google expects to see real evidence: projects completed, technicians on your team, customer testimonials, memberships, certifications, suppliers you work with — all that real-world proof.

But if you look at these $15,000 AI sites, it’s obvious there’s no real experience there. It’s generic filler: fake stock images, ChatGPT-generated service pages, nothing about actual jobs completed or real people. You can even reverse search the images — they’re all AI generated.

The guy selling these sites isn’t even hiding it. He admits he uses Wix to auto-generate the pages, hands over control, and claims you’re “owning” your SEO. But owning junk is still owning junk. There’s no mention of real roofing skills, no Better Business Bureau listings, no conference appearances, no genuine suppliers.

Google’s March Core Update is hammering exactly this kind of scaled, low-quality content. If you don’t have real experience showing on your site, you’re not just risking bad SEO — you’re setting yourself up for major penalties and disappearing from search results altogether.

Just use common sense. Does this “roofing site” show anything real? No. It’s a Wix template, dressed up with AI words and fake images, sold for $15,000 to people who don’t know any better.

You have to own your marketing the right way — not by buying a shortcut that’s going to tank your rankings.

Google’s March Update Cracks Down on Scaled AI SEO Scams

Google just finished rolling out the March Core Updates, and they are targeting exactly the kind of junk SEO we’re seeing with these AI-generated Wix sites.

The update is clear: if your website is built on scaled content abuse — meaning mass-produced, low-quality, auto-generated pages — you can expect a manual penalty or algorithmic devaluation. Translation: you’re going to lose visibility fast. Google reported that search results now show 45% less low-quality, unoriginal content. And it’s just the first step.

I built a few of these Wix sites myself to see what was happening. If you look at any of them, there’s no original content at all. The “About Us” pages are full of generic fluff: “Welcome to Bellevue Roof Repair, where your roofing needs in Bellevue, Washington are our top priority.” No real proof. No case studies. No real photos.

Check the blogs — random articles about skylight installation or emergency roof repair, all paired with AI-generated images. The SEO stats tell the full story: zero domain rating, zero links, zero trust. Sure, some of these sites rank for low competition keywords like “Bellevue Roofing Services” — but they’re sitting around position 30 or 60. And even that temporary ranking won’t last. Google’s updated systems are designed to let spammy sites “audition” briefly — and then crush them when the scaled content patterns become obvious.

This isn’t a guess. It’s spelled out in Google’s public documents about scaled content abuse: they define it as non-original, auto-generated content designed solely for search engines, not users. Exactly what’s happening here.

Now, look at the promises these SEO scammers are making. Done-for-you SEO so you can “slack off” and “take a nap.” $15,000 packages that promise “optimization,” “content,” and “backlinks.” Sounds fancy, but it’s garbage. The backlinks? They’re mass-purchased junk — 200 spammy links for $10 on Fiverr. Darren Shaw even showed you can buy 100,000 links for $10 if you want. Total garbage that hurts your site.

And the content? 310 AI-generated pages: 30 so-called “money pages” and 280 AI blog posts, drip-published six per week over a year. No real expertise, no proof, just more spam.

If someone tells you that you can buy SEO for $15,000, take a nap, and wake up with top rankings — run. Real SEO is about real experience, real authority, real trust. Not mass AI garbage.

Why Fake SEO Packages and AI Sites Are Setting You Up to Fail

Any SEO agency promising you unicorns and rainbows is lying — and they’re not even hiding it. When you hear about “over 200 directory listings and social profiles,” you’re not getting quality. You’re getting spam that fools no one, especially not Google.

I checked out the site this guy built. He runs a Facebook group called “Roofing SEO School” and claims to have 21 five-star reviews. But if you actually read them, they’re all fake — they talk about Bitcoin trading, forex scams, and crypto. Nothing about roofing. Nothing about SEO. Total fraud.

Then there’s the video on his homepage. It shows him admiring a fancy sports car, writing $5,000 checks one after another to a “cool SEO agency,” and getting mad because he’s not seeing results. It’s supposed to be a metaphor about owning your SEO, but it accidentally exposes exactly what he’s doing: scamming people out of $15,000 while delivering nothing real.

And when you dig into what’s actually being sold, it gets worse. It’s the same Wix junk: AI-spun service pages, auto-generated blog posts, and garbage backlinks bought for $10 on Fiverr. Google’s March Core Update specifically calls out this kind of scaled content abuse as a violation. This isn’t my opinion — this is straight from Google.

The sad part is, this scammer even admits what he’s doing. He literally says he’s using Wix and AI to build your site. He acts like you’re “taking control of your SEO” by handing over $15,000 for a Wix template. It’s like a thief telling you to hand over your house keys so you don’t get robbed.

I don’t know this guy personally. I have no ties to any roofing SEO agencies. I’m not trying to get you to sign up for anything. I’m just showing you how easy it is to spot the scams when you know what to look for.

If you check his actual SEO, it’s pathetic. His “Roofing SEO School” domain has no authority. He ranks around position 11 for “roofing SEO” and a few other meaningless terms. His backlinks? Total junk. Random spammy sites in foreign languages, Fiverr directory listings, nothing tied to real roofing authority. Exactly the kind of garbage Google ignores — or penalizes.

This is why you can’t hand off your marketing to some “expert” and hope for the best. 

Own Your SEO the Right Way: Real Business Results, Not Vanity Metrics

You have to own your marketing. You have to measure real business results: actual phone calls, real jobs booked, real revenue. Not technical SEO nonsense, not vanity metrics, not fake directory listings.

The bottom line is simple:
If it sounds too good to be true, it is.
And if someone promises you AI-generated SEO magic for $15,000, run.