Leslie Remy runs Astra Realty in McKinney, TX, with 94 five-star reviews and a real content library — yet her site only ranks in the center of town. This McKinney real estate SEO audit found a strong reputation that Google barely sees a few miles out, and the fixes that widen her map coverage.
94
five-star Google reviews, but the last few months went quiet
15
mobile speed score — a 25 MB page with 168 requests
29
domain rating — solid for local, built on directory links
Astra Realty has the ingredients most agents wish they had: 94 five-star reviews, a women-owned and veteran-owned story, and an active YouTube channel full of McKinney lifestyle content. The problem is reach. When Steve, who manages the backend, saw the data he said he had never seen anything like it — because the site disappears the moment a buyer searches from outside central McKinney.
Read The Map Grid Before Anything Else
We ran a 5×5 grid across McKinney and Astra Realty only ranked in a tight central square. A few miles out, Leslie was invisible — not because the work is weak, but because the site has no neighborhood-specific pages for the areas she serves. Stonebridge Ranch, Adriatica, Craig Ranch, and Eldorado each need their own page.
Each location page should carry a one-minute video filmed on-site, real area photos, and answers to the questions buyers actually type, like “What is the average home price in Craig Ranch?” That is how a single-location reputation turns into coverage across every neighborhood where future clients are searching.
RUN THIS YOURSELF
Run a map grid scan on a local client and watch where the green ranking dots stop. If they cluster in one square and vanish a few miles out, the business is missing location pages for the surrounding neighborhoods. Showing an owner that shrinking grid is the fastest way to make “we need more pages” concrete.
Fix The Site Speed That Buries Mobile
Astra Realty’s mobile speed score came in at 15, with desktop around 65. The culprits are clear in the data: 168 GET requests, a page weighing over 25 MB, and too much JavaScript. Most buyers search on their phones, so a 15 is actively costing Leslie leads before a visitor ever reads a word.
The fixes are standard and fast: compress every image, remove unused plugins, and minify the JavaScript and CSS. None of this is glamorous, but speed is a ranking factor and a conversion factor at the same time — a slow page loses the visitor and the Google signal together.
| Signal | What the audit found | Why it matters |
|---|---|---|
| Map grid | Ranks only in central McKinney | Invisible to buyers a few miles out |
| Mobile speed | Score of 15; 25 MB page, 168 requests | Slow load loses phone leads and rankings |
| Listings (NAP) | Mixed names, 972 vs 214 numbers, HTTP+HTTPS | Inconsistency confuses Google |
| YouTube | Active channel, none embedded on site | Real local content sits unused |
Clean Up The Listings That Confuse Google
Steve noticed different names and numbers showing up across listings — “Leslie Remy As Realty” on some, “Astra Realty” on others, with 972 and 214 numbers and both HTTP and HTTPS versions of the site floating around directories. We have seen the same NAP confusion before when auditing Bend Relo, and it sends Google mixed signals about which business is real.
The fix is to pick one business name and one phone number, standardize the format everywhere, and use a tool like Yext to push and track consistency. This is the kind of cleanup that meets Google’s trust standard — the full bar is laid out in the EEAT framework — and it removes friction Google has to resolve on its own.
RUN THIS YOURSELF
Search a client’s business name and scan the top directory listings for the exact name, phone number, and URL. If you find a tracking number on one and the main line on another, or HTTP on one and HTTPS on the next, you have found a NAP mismatch. Listing those inconsistencies side by side is a deliverable an owner immediately understands.
Put The Existing Video Library To Work
Leslie already films taco tours, restaurant highlights, and neighborhood walkthroughs — content most agents never make — but none of it is embedded on the site or boosted. That library should live on matching location and lifestyle pages, get turned into short blog posts with transcripts, and answer People Also Ask questions on Google.
From there, light ad spend amplifies what is already working. A few dollars a day behind the taco tour, the neighborhood walkthroughs, and an intro video of Leslie talking about growing up in McKinney turns existing content into reach — measured and iterated in order, which is the MAA framework in practice. The job here is amplification, not invention.
THE DELIVERABLE
See Where Your Map Coverage Stops
We run the grid, speed, and listings checks the same way we did for Astra Realty — and tell you exactly which neighborhood pages to build first to widen your reach.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.