The doctorate Google rates a 12

Katarzyna Majak has a doctorate and a photo project the New York Times covered.

Google rates her website a 12 out of 100.

She’s one of 88 women entrepreneurs in Sigrún Gudjónsdóttir’s SOMBA program. This week I scored every one of them on a simple question— can people find and trust you, not just your offer? Katarzyna came in near the top. And her online legibility is a rounding error next to what she’s actually done.

She’s not the exception. She’s the whole point.

The gap nobody measures

Anastazie Holečko is a medical doctor who’s edited a journal of Tibetan medicine since 2007. Lene plays saxophone in the Royal Norwegian Navy and coaches other musicians through audition nerves. Radka trains Montessori teachers. Claudius runs coworking spaces across Switzerland and co-presides the national association.

Real credentials. Earned the hard way, over years.

Now go Google them. It’s not there— or it’s buried under a course on a rented platform, a few Instagram posts, and testimonials sitting in their inbox. They have spokes with no hub.

That’s the number I care about most on this scoreboard. Not the score— the gap. The distance between the credibility you’ve earned and the credibility that shows up when someone types your name. Žaneta’s gap is 31 points. Anastazie’s is 26. These are accomplished people who are, functionally, invisible.

So we put the score where they’ll actually see it

A score in a spreadsheet nobody opens does nothing.

So it went three places. Their scoreboard— all 86 clients ranked, the one agent to run next printed on every row. Their member dashboard— one page each, at sigrun.com, that no human logs into because agents keep it current. And the intake form itself, the Google Sheet they already filled out— we appended six columns right next to their name: a heat-colored score (deep red to green), their tier, the two sub-scores, the one thing to do next, and a link to their dashboard.

Red means invisible. It’s supposed to sting a little. That’s the job.

How it’s built, so you can steal it

Everything we do, we document, so it’s repeatable. Here’s the whole machine.

The scoring is a plain Python script— Findable, Credible, Visible, Systemized, with real Ahrefs Domain Ratings and a proof band we set from actual research (a book and a doctorate is a 5; a placeholder site nobody’s finished is a 1). No black box. You can read every point.

The Google Sheet columns are a Google Apps Script that matches each row by name— accents and all— and paints the cells. The scoreboard and the dashboards publish straight into WordPress over the REST API, no human in wp-admin, so the schema and speed stay intact. The photos are hosted, the links are live, the whole thing refreshes when the data does.

And the audit engine itself now runs in parallel— research agents go find the real proof, Ahrefs hands back the real Domain Rating, the score falls out, and the member gets a live dashboard. This week that took eleven new members who joined a few days ago and had never been scored, and turned nine of them green-to-red on the board with real numbers. Two we held— when we couldn’t verify who someone actually is, we don’t fabricate an audit. We ask.

Your move

You’ve earned more than shows up when someone Googles you. Almost everyone reading this has.

So find your color. If it’s red, you don’t need more content or another course— you need a home at your own name that Google treats as the source of truth about you, with your best proof one click away. That’s it. That’s the whole first move.

Stop adding spokes. Build the hub.

Built by Dennis Yu (BlitzMetrics) for Sigrún’s SOMBA program. The scoreboard, the dashboards and the method are members-only— but the method is the same Content Factory we teach everyone: produce the real thing first, let the agents process it.