Jason Miller of Marketo said that he turned off his social media channels when he heard about what happened in Boston yesterday.
Koka Sexton agrees, noting, that Sprout Social, a community management tool, even put an alert at the top of the screen about Boston.
Peter Shankman caught some flak by posting the following comment:
Would it be insensitive to continue marketing during a national disaster?
Clearly, some posts are inappropriate. One firm posted about downloading their ebook for some reading before Hurricane Sandy.
There were 26 shootings this week in Chicago. Should we not be posting because of that?
If you have to try to come up with something to say about it, you shouldn’t be posting about it.
Jason Miller of Marketo notes that there are people on the other end of the line, so consider where humanity and your marketing needs intersect.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.