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Jason Miller of Marketo said that he turned off his social media channels when he heard about what happened in Boston yesterday.
Koka Sexton agrees, noting, that Sprout Social, a community management tool, even put an alert at the top of the screen about Boston.
Peter Shankman caught some flak by posting the following comment:
Would it be insensitive to continue marketing during a national disaster?
Clearly, some posts are inappropriate. One firm posted about downloading their ebook for some reading before Hurricane Sandy.
There were 26 shootings this week in Chicago. Should we not be posting because of that?
If you have to try to come up with something to say about it, you shouldn’t be posting about it.
Jason Miller of Marketo notes that there are people on the other end of the line, so consider where humanity and your marketing needs intersect.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.