The Topic Wheel is a powerful content marketing tool that can help you establish yourself as a thought leader in your field and build authority through evergreen content. This framework revolves around six core topics that position you as an expert and attract your target audience.
How Does the Topic Wheel Work?
The Topic Wheel functions like a roadmap for your content creation. It consists of six core topics which you will focus on to create evergreen content.
Without a plan, blog content can be scattered and ineffective. The Topic Wheel provides structure. It helps you categorize new ideas and information. You can see how a video you watched, a conversation you had, or something you learned fits into your overall message.
The Topic Wheel acts as a guide that represents a systematic approach to content marketing and personal branding. It allows you to focus on content that aligns with your goals and brand identity.
By constantly producing new information through the lens of your Topic Wheel, you create a cohesive and focused brand message. Additionally, by consistently creating content that addresses these layers, you establish yourself as a trusted authority in your niche.
Setting Up Your Topic Wheel and Blog Categories
The BlitzMetrics Personal Branding Site Builder makes it easy to set up your Topic Wheel and organize your blog content. Here’s how:
- Navigate to the YCF Personal Branding -> Topic Wheel page within your site’s admin dashboard.
- Here you’ll find a form where you can provide your six core topics and a description of each.
- For each topic, provide a clear and concise name that reflects its focus.
- Craft a compelling description that explains what kind of content users can expect under that topic.
By completing the Topic Wheel form, the YCF Personal Branding plugin will automatically create your blog’s categories and their descriptions, ensuring your content is well-organized and easy for your audience to find. With the Topic Wheel and the BlitzMetrics Personal Branding Site Builder, you can build a content strategy that establishes your authority, attracts leads, and drives success for your brand.
You can now proceed to the next step in the onboarding checklist, adding your positive mentions to your new site.