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What is your SEO consultant selling?
A colleague contacted me the other day, ranting about a lady that was pushing SEO and how she was a total scam. Her presentation was focused on DAO– something she made up. From her slides, DAO is the next step– the successor to SEO. But if your own site sucks from a SEO standpoint, then you need to start selling TFT– Totally Fabricated Technology. Because if you’re not technical, then you definitely want to sound like you are by using a lot of TLA’s (Three Letter Acronyms). Hey, make up your own acroynm and then proclaim that you are the world’s foremost expert. What? You haven’t heard of LRF? A colleague of mine in a meeting with a large client, with a perfectly straight face, actually asked if they supported LRF. The folks around the table looked at each and nodded seriously at each other– “Why, yes, of course– we do support LRF!” We purposely chose LRF because when you search on it, there is nothing there but Little Rubber Feet. Oh, and DAO is Data Access Object or Diseases of Aquatic Organisms, according to organic search results on the first page of Google.
The problem with SEO witch doctors is that they only have to know more about SEO than their client to appear intelligent.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.