Personal Brand Spotlight · Elite Performance Edition
Scot Prohaska: the champion-maker Google can’t see
A coach who built Super Bowl, UFC, Stanley Cup and world champions over 25+ years — with two competing websites, almost no search footprint, and no Knowledge Panel. Here’s the gap between earned authority and legible authority, and the 90-day plan to close it.
36
SCORE TODAY
85
AT DAY 90
2→1
SITES UNIFIED
There are coaches with great reputations, and then there is Scot Prohaska — “ProMaker,” founder of ProCode, who has spent 25+ years building champions across the NFL, NBA, NHL, UFC, MLB and the Olympics. A Super Bowl champion. A UFC world champion. Stanley Cup champions. World-champion pair skaters. 12+ NHL All-Stars. Recognition in USA Today, ESPN, Sports Illustrated, The Athletic and the New York Times.
And yet, when you type his name into Google, almost none of that is findable. This is the most common pattern we see in elite experts: the authority is earned but never encoded. Here is the audit — and the fix.
Earned ≠ legible
Scot’s résumé rivals anyone’s in his field. What’s missing is the built brand — a single authoritative home, a Knowledge Panel, schema, and a content engine — that fully-built personal brands already have. Scored on the published 100-point Personal Brand Score, he starts at 36.
Peer scores are illustrative of fully-built brands in this series. Source: Ahrefs + clean Google search, June 17, 2026.
Five gaps between what Scot earned and what Google shows
1 · Two entity homes, not one
scotprohaska.com (DR 4.8) and procodesix.com (DR 9.0) both compete to be the official site. Google can’t tell which is canonical, so authority splits in half.
scotprohaska.com (DR 4.8) and procodesix.com (DR 9.0) both compete to be the official site. Google can’t tell which is canonical, so authority splits in half.
2 · No Knowledge Panel
A clean search returns his links — but no entity box. The famous “Prohaska” in Google’s graph is a jazz musician, not the coach.
A clean search returns his links — but no entity box. The famous “Prohaska” in Google’s graph is a jazz musician, not the coach.
3 · Almost no search footprint
0 organic keywords on the personal site, 2 on the business site. A 25-year reputation is invisible to anyone who starts at a search bar.
0 organic keywords on the personal site, 2 on the business site. A 25-year reputation is invisible to anyone who starts at a search bar.
4 · The proof isn’t structured
A championship roster and national press exist — as logos and name-drops, not schema or citations Google can verify and feature.
A championship roster and national press exist — as logos and name-drops, not schema or citations Google can verify and feature.
5 · World-class IP that never compounds
His proprietary Six Lanes of High Performance and 11 Leadership Tenets are genuinely differentiated — but live as a podcast mention and a homepage section, never an owned, searchable content engine.
His proprietary Six Lanes of High Performance and 11 Leadership Tenets are genuinely differentiated — but live as a podcast mention and a homepage section, never an owned, searchable content engine.
The detail that says it all: a Super Bowl champion’s name is misspelled two different ways on Scot’s own two sites — “Drew” on one, “Dru” on the other (it’s Drue Tranquill). His city is listed three ways: Los Angeles, Irvine, and Newport Beach. None of it is a knock on the coach — it’s exactly the kind of thing a person too busy building champions never gets to fix. It’s also exactly what AI agents fix in an afternoon.
The asset hiding in plain sight: the Six Lanes
Most coaches sell “strength and conditioning.” Scot built a proprietary operating system — and proprietary IP is the best raw material a personal brand can have. Published properly, it becomes the content engine that earns the Knowledge Panel.
Six Lanes of High Performance: Psychology · Sensory-Motor · Technical · Tactical/Strategic · Physical Preparation · Recovery & Restoration.
11 Leadership Tenets: Courage, Honor, Respect, Responsibility, Communication, Confidence, Perseverance, Innovation, Ambition, Learning, Leadership.
11 Leadership Tenets: Courage, Honor, Respect, Responsibility, Communication, Confidence, Perseverance, Innovation, Ambition, Learning, Leadership.
From 36 to 85 in four moves
The plan is the same one we run for every brand in this series: (1) unify everything onto one canonical entity home and add Person/Organization schema; (2) build the corroboration a Knowledge Panel needs and claim the entity; (3) run the content factory — publish the Six Lanes, the tenets, the athlete stories and the press as owned, structured pages and short videos; (4) amplify the best of it with Dollar-a-Day. The ask of Scot is one sit-down to capture it on camera. Our agents do the rest — and the same legibility lifts the NIL value of every athlete he trains.
Read the full 19-page brand audit
The complete scorecard, every finding, the proof ledger, and the 90-day plan — with each claim sourced.
Download the Scot Prohaska Brand Audit (PDF) →Part of the Personal Brand Spotlight series
Every audit uses the same 100-point Personal Brand Score and the same method: entity home → knowledge panel → content factory → amplification. More in the series:
• Anthony Hilb
• Asbel Montes
• Oliver Gilliam
• Nick Dossa
Prepared by Dennis Yu · BlitzMetrics Personal Brand Spotlight. AI-agent audit using public sources only; every claim is sourced in the audit’s Proof Ledger. Athlete relationships are as represented on Scot Prohaska’s own properties. June 17, 2026.
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Personal brand vs. company. This is the audit of Scot Prohaska’s personal brand. His company, ProCode (procodesix.com), is a separate entity with its own audit — read the company audit here.
This audit is part of BlitzMetrics Lighthouses — the leaders, founders, and young-adult AI Builders we’re proud to work with. See the full honor roll →
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.