Scammed by an ‘SEO Expert’: The Importance of Vetting Digital Marketers

digital marketers

My friend Eric Skeldon paid $7,500 to an ‘SEO expert’ to have some SEO work done.

9 months later, nothing happened– and this guy has disappeared off the face of the Earth.

I tried Googling this guy and can’t find him anywhere.

His website is now just a parked GoDaddy page.

By the way, if their name is two first names, run.

I’m not here to out another scammer (but I might out this guy later).

Rather, I want to make one point.

If you are looking for digital marketers — especially those offering SEO or social media– ensure that they have a strong presence.

When I say this obvious statement, I inevitably trigger SEO and social folks who say they’re so busy with clients they haven’t had time to work on their own.

Or that it’s not necessary for them to practice what they preach.

The obese weight loss coach is in denial.

But you, as a buyer of services, should always Google whoever you’re considering working with, right?

I hire a lot of people and a lot of agencies.

And I like to see evidence of them having actually achieved results instead of plying me with the latest sales tactics from their favorite guru.

If you believe your reputation is important– then you’ll see that SEO, social media, reviews, “personal branding,” and word of mouth are all different forms of reputation.

Do you agree that it’s critical to show up right when people Google you?

A screenshot from the scammer with telltale signs highlighted in red is included above.

Notice he’s using the classic con man trick by saying that he trusts Eric, so he’s willing to do this super special deal to work “full time” on Eric’s project.

And it’s confirmed by the Holy Spirit– further “validation” to get Eric to open his wallet.

Want to hear another story about how SEO agencies are scamming their clients? Check out our post that explains how Andy Davis of Pilot Plumbing & Drain was scammed by an SEO Agency.

Dennis Yu
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.