Brady Sticker Needs to Rank on His Name, and This Is How We’re Going To Do It

Do you know why it’s crucial to rank for your name on Google? Take Brady Sticker, for example. He’s the CEO of ChurchCandy, a marketing agency that helps pastors grow their church attendance through digital marketing. Brady is super smart and quite a digital marketer. He’s a three-time winner of the Ninja Hacks competition, earning the distinction of being the most clever marketer within the Seven Figure Agency community.

Brady Sticker’s Situation

If you search for him on Google, you will get stickers for Tom Brady and the Brady company that makes the labels. It’s not until you scroll further down the search results that you find a link to his site. Even though he owns bradysticker.com, he doesn’t rank on his name, and it’s easy to see what is happening.

Brady’s site has no links to it or votes for Google to see. Check out the zeros in the screenshot below.

An Easy Fix

Brady has tons of YouTube videos, social media videos, and a book, but he’s not repurposing any of his content to be seen by Google. He also has no traffic going to his personal brand site. The good news is that we can easily fix these things by running Dollar-a-Day ads from multiple places.

At least 40 people are searching for “Brady Sticker” every month. It’s a Keyword Difficulty of 1 out of 100, which means a keyword with low competition. By getting his entities in order through Digital Plumbing, repurposing his content to many places, linking it all together (from high authority and relevant sites), and running Dollar-a-Day campaigns, we expect Brady will dominate on his name after a few weeks. And hopefully, after a few months, Brady can trigger his knowledge panel on Google.

UPDATE:

Great news! It’s been a few months now and Brady Sticker ranks #1 and #3 on his name:

Notice that a knowledge panel even shows up on the right next to his name for his company.

Google is associating his name with his company because of how we’ve linked them together with schema objects and content. Thus, we are training the Knowledge Graph of Google.

We have claimed most of Brady’s personal brand entities and most of his company brand entities– a tedious process that takes 50+ hours by our VAs certified in local SEO.

We have an internal guide on this that we are about to publish and will link here.

Brady’s personal site now has 62 inbound links, including some that are marked “best links” by Ahrefs from us:

Not that Domain Rating is the be all or end all, but it is one important diagnostic metric of general power from linking sites.

Fix It or Let Us Fix It for You

If you are in a similar situation as a founder or local business owner, we can find out what’s wrong through an audit and fix it. You can get your virtual assistant to do it. If you don’t have one, we can do it for you, following the Content Factory training and checklists.

If you’d like to know how Brady helps small businesses grow using TikTok Ads, visit this page: How Brady Sticker From ChiroCandy Helps Small Businesses with Growth Using TikTok Ads.