Promoting a Blog Post Using Quuu Promote

This guide will teach you how to use QuuuPromote to enhance the visibility and engagement of our clients' content on social media. This process broadens our content's exposure and generates social backlinks, beneficial for SEO.

This is part of stage 4 in the Content Factory—"Promote."

Task Checklist

Information that you will need:

  1. Access to Quuu Promote account (through LastPass).
  2. URL to the article or YouTube video to promote.
  3. Client's GCT (Understanding client's content).

Steps

  1. Check if the blog post is already being promoted.
  2. Promoting the blog post.
  3. Checking performance for reporting purposes.
  4. Re-promote expired promotion.

The Rules

To decrease the chances of rejection, remember the following:

  • The content should not contain bad language or adult content.
  • The content should not be sales-focused or promotional in nature.
  • The content should not focus on a single product, service, or brand.
  • The content should be in English.
  • The content should not be difficult to view, read, or understand.
  • The content should be evergreen, not bound to time.
  • The content should not contain obvious grammar, punctuation, or spelling errors.
  • We cannot promote a home page, index page, or social media post.
  • The content should not be too specific for the intended category.
  • The content should not contain dead links or hyperlinks that lead to irrelevant content.
  • The content should not be too strongly opinionated or biased.
  • We cannot promote something already being promoted in another category, so please do not duplicate it.
  • We should not have more than 33% of content in one interest category from the same source or too many posts from the same source.
  • The content must be deemed to provide sufficient interest or value.
  • The content cannot be deemed too offensive, shocking, or inappropriate.

Checking if the Blog Post Is Already Being Promoted

Step 1: Click on "View Active Promotions."
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Step 2: Click on "Active."
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Step 3: Select "Article Title."
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Step 4: Press CTRL+F and search for the blog post title.
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If the blog post is already on the list, no further action is needed. If the blog post has not been added yet, proceed to the next section.

Promoting the Blog Post

Step 1: Copy the URL of the blog post/YouTube video to promote.
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Important: Ensure the URL you have copied loads content and doesn't show a 404 page or "no page found." Failure to check this will result in the rejection of our submission, and QuuuPromote will send us an email below.
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Step 2: Login to Quuu Promote.

URL: https://promote.quuu.co/promote

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Step 3: Paste the URL in the field and press "Promote."
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Step 4: Select a category and promote the blog post.
Remember that understanding the GCT (client's content) matters beyond choosing the category here. So, ensure you know the client's goals, content, and targeting to avoid making the #1 VA mistake.
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Checking Performance for Reporting Purposes

After about a week, we should check to see how the promotion is going because we need to report it to the client.
Step 1: Select the post you want to check and click on the "Reports" icon.
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Step 2: Take note of the figures(shares and clicks) and submit a report.
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Take a screenshot of all the new promotions running and send the client a Basecamp update explaining your promotions and how they help them.

Re-promote Expired Promotion

You can also repromote promotions that have expired after 90 days. This can be essential if you don't have new content to promote. However, this is only done for promotions that meet the following threshold:

  • The promotion should be for our active clients. You can find some of our active clients via the Client Tracker (ask your team lead for Client Tracker access).
  • The promotion should have performed well initially, with many clicks and shares.
Step 1: Click on "Expired."
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Step 2: Look for promotions that performed well (in terms of shares and clicks) and ensure they are for our active clients. Use the Client Tracker to confirm if it's for an active client.
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Step 3: Hover your mouse over the promotion and click the eye icon to confirm that the post URL loads content to avoid rejection.

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Step 4: Click on "Promote again."
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Step 5: Confirm that the category is correct and click on "Promote" and you will be done.
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If you enjoyed this tutorial, then check our Task Library, where you can learn how to get a thousand other things done!

Verification Checklist

  1. You paid attention to the rules before deciding to promote the content.
  2. You understood the client's content before promoting it.
  3. You got confirmation on the Quuu Promote website that the post is being promoted.
  4. You checked back after one week to get the performance figures.
  5. You submitted a report to the client.
  6. You only repromoted content that belongs to our active clients and performed well initially.