Promoting a Blog Post Using Quuu Promote

This guide will teach you how to use QuuPromote, which is a digital marketing tool designed to enhance the visibility and engagement of our client’s content on social media platforms. It functions by having real people share your content across their social networks, like Facebook, Twitter, and LinkedIn. This process not only broadens our content's exposure but also generates social backlinks, which are beneficial for SEO, potentially leading to higher rankings in Google's search results.


Task Checklist


Information that you will need:

  1. Login credentials to our Quuu Promote account (through LastPass)
  2. URL to the blog post to promote.
  3. The industry of the client

The Rules


Before we jump in and start promoting, we need to know the dos and dont's. This section will cover this topic.

To decrease the chances of rejection, remember the following:

  • The content should not contain bad language or adult content.
  • The content should not be sales-focused or promotional in nature. It should be focused on helping, not selling.
  • The content should not focus on a single product, service, or brand.
  • The content should be in English.
  • The content should not be difficult to view, read, or understand.
  • The content should be evergreen, not bound to time.
  • The content should not contain obvious grammar, punctuation, or spelling errors.
  • We cannot promote a home page, index page, or social media post.
  • The content should not be too specific for the intended category.
  • The content should not contain dead links or hyperlinks that lead to irrelevant content.
  • The content should not be too strongly opinionated or biased.
  • We cannot promote something that is already being promoted in another category so no duplicates, please.
  • We should not have more than 33% of content in one interest category from the same source. In other words, we should not have too many posts from the same source.
  • The content must be deemed to provide sufficient interest or value.
  • The content cannot be deemed to be too offensive, shocking, or inappropriate.


Checking To See if the Blog Post Is Already Being Promoted


Step 1: Click on "View Active Promotions"

Image

Step 2: Click on "Active"

Image

Step 3: Select "Article Title"

Image

Step 4: Press CTRL+F and search for the blog post title

quuu promote

If the blog post is already on the list, no further action is needed. If the blog post has not been added yet, proceed to the next section, "Promoting the Blog Post."

Promoting the Blog Post


Step 1: Copy the URL of the blog post to promote

quuu promote

Step 2: Go to the Quuu Promote website

URL: https://promote.quuu.co/promote

Log in using LastPass or the provided credentials


quuu promote

Step 3: Paste the URL in the field and press "Promote."

quuu promote

Step 4: Select a category and promote the blog post.

Remember that understanding the GCT is what really matters well beyond just choosing the category here.

Image

Step 5: Send Client a Basecamp Update.
Take a screenshot of all the new promotions running and send the client an update explaining your promotions and how it helps them.

Checking Performance for Reporting Purposes


After about a week, we should check to see how the promotion is going because we need to report it to the client.

Step 1: Go to the Quuu Promote website

URL: https://promote.quuu.co/promote

Log in using LastPass.


Image

Step 2: Select the post you want to check and click on the "Reports" icon

Image

Step 3: Take note of the figures and submit a report

Image

Adding a Site to Your List


The steps below will show you how to add a site to your list. You cannot add social media sites.

Step 1: Go to "Settings"

Image

Step 2: Click on "Get Started"

Image

Step 3: Input the URL and Twitter handle

Image

If you enjoyed this tutorial, then check our Task Library, where you can learn how to get a thousand other things done!

Verification Checklist


Use the checklist below to verify that you did the task correctly.

  1. You paid attention to the rules before deciding to promote the content.
  2. You promoted the correct blog post.
  3. You got confirmation on the Quuu Promote website that the post is being promoted.
  4. You checked back after one week to get the performance figures.
  5. You submitted a report to the client.