Prodigy Pro Painters: How They Can Boost Their SEO and Get More Painting Jobs in Indiana

Right now, when homeowners in Indiana search for ‘best painters near me,’ Prodigy Pro Painters is missing out on leads—because their website isn’t optimized for Google.

Their competitors are winning jobs simply by ranking higher in search results.

I conducted a deep SEO audit to uncover exactly what’s holding them back and, more importantly, how they can fix it to dominate local search.

A One-Page Website Is Not Enough for Prodigy Pro Painters

One of the biggest issues holding Prodigy Pro Painters back is their one-page website.

Google prioritizes websites that provide detailed, organized content. To improve rankings, they must build individual service pages and location-based pages.

For example:

• Service Pages: Interior painting, exterior painting, commercial painting, and pressure washing should each have dedicated pages.
• Location Pages: Pages targeting specific areas like Zionsville, Carmel, Fishers, and Indianapolis can help them rank locally.

Right now, Google has very little content to work with, making it difficult for the business to appear in relevant searches. A structured website with service-based and location-based pages will help attract the right customers.

Reviews Are Key, But Prodigy Pro Painters Need More of Them

Prodigy Pro Painters currently has only 12 reviews, with the most recent one dating back several months. While these reviews are all positive, Google prioritizes fresh reviews, meaning they need a steady stream of new feedback.

To stay competitive, they should:

• Request reviews from every satisfied customer.
• Respond promptly to all reviews, reinforcing engagement.
• Use Local Service Ads (LSA)—which display customer reviews—to stand out in search results.

Reviews not only build credibility but also act as a ranking signal for Google. More frequent reviews will increase their visibility in local search results.

Local Service Ads (LSA) Are a Must for Prodigy Pro Painters

Rather than relying on traditional Google PPC ads, local service ads (LSA) are one of the most effective strategies for painters. LSA places its business at the top of Google search results and highlights its reviews, service areas, and business information.

Setting up LSA properly ensures they pay only for leads, not just clicks. With the right tracking setup, they can remarket to potential customers, increasing conversion rates.

Website Speed Issues Hurt SEO

A website’s speed and mobile performance are critical ranking factors. Using Google’s PageSpeed Insights tool, I found that Prodigy Pro Painters’ site loads too slowly on mobile—which is a major issue since 80% of traffic comes from mobile users.

A few simple fixes:

• Move to faster hosting (like WP Engine for $20/month).
• Use lightweight website templates optimized for speed.
• Implement caching and image compression to reduce load time.

A fast, mobile-friendly site will improve user experience and SEO rankings.

Missing Social Media and Local Citations

Another gap in their strategy is the lack of social media presence and local business citations. Their Google Business Profile exists, but they haven’t linked their social media platforms to their website.

Why does this matter?

• Google relies on social signals (Facebook, Instagram, YouTube) to verify business legitimacy.
• Local citations (directories like Yelp, Angi, and HomeAdvisor) boost SEO rankings and credibility.
• Social media content showcasing behind-the-scenes painting jobs and customer testimonials increases engagement.

To fix this, they should:

• Claim all social profiles and link them to their website.
• Regularly post updates (before/after photos, job progress, customer interviews).
• Share testimonials in video format to increase trust.

They can DIY this process or use a citation-building service for a one-time fee.

Lack of Backlinks and Authority

Google views backlinks as votes of confidence. Right now, Prodigy Pro Painters has zero domain authority, meaning no websites are linking to them.

Their competitors rank on thousands of keywords because they have more backlinks and citations from reputable sources.

Here’s how they can start building authority:

• Get featured on local blogs (e.g., home improvement sites, and neighbourhood directories).
• Cross-promote with other home service businesses (roofers, landscapers, realtors).
• Guest post on relevant websites (e.g., “5 Tips for Choosing the Right Paint for Your Home”).
• Leverage community involvement (churches, local charities, school events).

More quality backlinks will increase domain ratings and help them outrank competitors.

What’s Next for Prodigy Pro Painters?

While their digital presence is currently lacking, fixing these issues is straightforward.

Key action steps:

• Build out service and location pages to improve search visibility.
• Generate more customer reviews to boost credibility and rankings.
• Set up Local Service Ads (LSA) to attract high-intent leads.
• Improve website speed for a better mobile experience.
• Claim and optimize social media accounts for increased engagement.
• Earn backlinks through partnerships and guest posts.

If they follow these steps, Prodigy Pro Painters can outrank competitors, increase bookings, and grow their business across Indiana.

If you’d like to explore your SEO and marketing in more detail, the Power Hour offers a chance to address your challenges and gain clarity on your next steps.