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David and Dawn Kreizer own Kreizer Law, a personal injury firm operating across the West Coast, Colorado, and the Northeast. This Kreizer Law SEO audit found a firm with strong local reviews but stalled results after years of agency churn — a domain rating of 18 and roughly 1,300 keywords that are not yet in top positions. Here is what the audit observed and the order to address it.
A law firm SEO scorecard gives this same first-pass read before deciding whether the issue is links, content, Maps, or conversion.
18
domain rating — low authority for the firm’s markets
2,800
backlinks — volume without enough quality
~1,300
keywords ranked — few in top positions
The firm has grown quickly and managed its SEO for 12 years, the last three and a half with a new provider, yet the results have not matched the investment. This Kreizer Law SEO audit pulls the public signals apart to show where authority is thin and which fixable issues are holding the firm back in competitive markets like the New York metro.
Read The Authority Metrics First
Kreizer Law’s domain rating is 18, built on 2,800 links of varying quality — the volume is there, but the authority is not. The firm ranks for roughly 1,300 keywords, including terms like false imprisonment and Uber accidents, yet sits outside the top positions for many of them.
Position is where the traffic lives. For a term like “car accident attorneys New Jersey” with around 500 monthly searches, a position 17 ranking on page two captures only a small fraction of clicks — the goal is the first page, ideally the top three.
| Signal | Observed | What it means |
|---|---|---|
| Domain rating | 18 | Low authority for the markets |
| Backlinks | 2,800, mixed quality | Needs authoritative links |
| Keywords ranked | ~1,300 | Few in top positions |
| “car accident attorneys New Jersey” | pos 17, ~500 vol | Page two; little traffic |
RUN THIS YOURSELF
Put domain rating next to backlink count for the client. When a site has thousands of links but a DR in the teens, the links are low quality — volume without authority. That one comparison reframes the conversation from “we have lots of links” to “we need better ones.”
Clean Up The Google Business Profiles
The firm has strong local reviews, but its profiles have hit multiple suspensions, which directly suppress local visibility. Resolving the suspensions and following Google’s guidelines to prevent future ones is the foundational step before anything else compounds.
Clean, active profiles are what let reviews and rankings show up in the local pack. This is the measure, analyze, act sequence of the MAA framework — stabilize the profiles, then build on them.
Earn Authority And Repurpose Video
Competing in the New York metro and other tough markets calls for high-quality, authoritative links rather than more low-value ones. Pair that with content that captures additional search features — short one-minute videos answering common legal questions, each published as its own page.
Repurpose every video across YouTube, Facebook, and the site, then turn it into articles and posts so one recording does the work of many. Light coaching gets the videos made while trained agents handle the rest — the same diagnostic runs on any local business in the Quick Audit process.
RUN THIS YOURSELF
Check the client’s Google Business Profiles for any history of suspension before you plan link building or content. A suspended profile caps local visibility no matter how good the rest is, so confirming the profiles are clean and compliant is always the first box to tick.
THE DELIVERABLE
Rebuild The SEO Foundation
We will pull your profiles, links, and rankings apart the same way — and lay out what to fix first after years of agency churn.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.