Categories Marketing

The One Skill You Are Missing That Is Critical In 2017

We’ve heard that video is so key in mobile and social– especially when it comes to boosting posts on Facebook. And you know that short videos (under a minute long) create the light touches that are necessary for the multiple sequences you need to have a funnel.

But guess what! Do you have a video editor? Do you have someone to chop up your live videos into these bite-size pieces, to caption them, to clean the sound up, and to post them across your various channels? I’ll bet you don’t have a full-time video editor nor can you afford one.

That’s where services like Fiverr or Fancy Hands are so key because, even if you’re skillful in iMovie or using simple tools like Animoto, the odds are you don’t want to be doing it yourself. I believe the answer is that you need young adults to do this work for you, not an agency and definitely not yourself.

Your time is too valuable. The work is not hard. It’s repetitive and tedious– perhaps even simple. You don’t need a professional videographer who charges $50-$100 an hour. A young adult who is properly trained can do it for $10-$20 an hour.

And that is where you have a secret weapon on your team working just for you at 10 hours a week, or even full-time, to help you kill it on Facebook because this person is your all-round marketing specialist to edit posts, boost them, and tune your Facebook ads for better performance.

Dennis Yu :Dennis Yu is the CEO of Blitzmetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also a regular contributor for Adweek's SocialTimes column. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@blitzmetrics, his blog, or on Facebook.