The One Skill You Are Missing That Is Critical In 2017

We’ve heard that video is so key in mobile and social– especially when it comes to boosting posts on Facebook. And you know that short videos (under a minute long) create the light touches that are necessary for the multiple sequences you need to have a funnel.

But guess what! Do you have a video editor? Do you have someone to chop up your live videos into these bite-size pieces, to caption them, to clean the sound up, and to post them across your various channels? I’ll bet you don’t have a full-time video editor nor can you afford one.

That’s where services like Fiverr or Fancy Hands are so key because, even if you’re skillful in iMovie or using simple tools like Animoto, the odds are you don’t want to be doing it yourself. I believe the answer is that you need young adults to do this work for you, not an agency and definitely not yourself.

Your time is too valuable. The work is not hard. It’s repetitive and tedious– perhaps even simple. You don’t need a professional videographer who charges $50-$100 an hour. A young adult who is properly trained can do it for $10-$20 an hour.

And that is where you have a secret weapon on your team working just for you at 10 hours a week, or even full-time, to help you kill it on Facebook because this person is your all-round marketing specialist to edit posts, boost them, and tune your Facebook ads for better performance.

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert,, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at or on one of his social accounts below.