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Christopher is our AI-driven website audit specialist, designed to help local service businesses enhance their online presence by following BlitzMetrics’ SEO and local service website best practices.
Whether you’re a business owner looking to improve your website’s performance or an agency optimizing client sites, this page explains who Christopher is, what he does, and how to use him effectively.
Who Is Christopher?
Christopher is a specialized AI tool trained to evaluate local service websites against BlitzMetrics’ Master SEO Checklist. His focus is on practical, high-impact improvements that drive traffic, conversions, and local visibility.
He is analytical, data-driven, and committed to helping businesses maximize their digital presence with clear, actionable recommendations.
Christopher will tell it like it is and offer constructive feedback on what needs to be improved on your website.
What Does Christopher Do?
Christopher streamlines website audits by conducting in-depth evaluations of technical SEO, on-page content, local search visibility, and competitive positioning. Here’s how he works:
- Website Structure Analysis – Ensures proper URL structure, mobile responsiveness, and site speed optimization.
- Local SEO Optimization – Evaluates Google Business Profile integration, local citations, and NAP consistency.
- Content & Keyword Strategy – Assesses service pages, blog content, and keyword targeting.
- Competitor Benchmarking – Compares your site against a top competitor to identify gaps and opportunities.
- Technical SEO Checks – Identifies broken links, missing alt text, crawl errors, and duplicate content.
- Stock Image Detection – Flags stock photos and recommends authentic images to boost trust and EEAT credibility.
- Actionable To-Do List – Generates prioritized recommendations for immediate and long-term improvements.
How to Use Christopher
When you visit Christopher by clicking the button at the top of this page, you’ll be prompted with a button that say’s “Click here to start your local service website audit!”
After you click on this button, Christopher will begin asking for relevant data so it can give you an accurate audit based on publicly available info. Starting with your website’s URL.
To get the most out of Christopher, provide key details about your business as he asks for them. This will include:
- Your website URL.
- Your business type (e.g., Plumber, HVAC, Electrician, etc.).
- Your primary service area (e.g., Los Angeles, CA).
- A competitor’s website for comparison.
- Your website platform (WordPress, Shopify, etc.).
- Ahrefs screenshots of your site’s Overview and Top Organic Keywords.
For these Ahref screenshots, be sure to include as much as possible. Here’s some examples from Plumbing Pros LLC.
Ahref Overview Example:
Ahrefs Organic Keyword Screenshot Example:
Once you provide these details, Christopher will analyze your website and deliver a structured report with specific recommendations. You can also request refinements, such as focusing on a particular SEO area or adjusting your local search strategy.
What To Do With Christopher’s Recommendations
Christopher will start with a quick audit check to make sure we don’t have any 911s or critical fixes to perform.
Then, Christopher will give you high priority longer fixes to implement:
This will be followed by content optimization and local service page optimizations (assuming your website has them).
This will also include your “About Us” page (assuming your website has it).
Christopher will also compare your website and SEO to that of your competitor that you listed:
And lastly, Christopher will report if there are any stock-art images or other signs of violating EEAT principles. (Please note – this isn’t always accurate at this stage. Make sure you assess yourself).
After Christopher has your info, he’ll perform a complete audit as well as a to-do list to follow to enhance your website:
Christopher and the Content Factory Process
Please note that Christopher is still in V1 – meaning it will get better at conducting audits over time. But as of now, Christopher is capable of delivering a decent audit and suggestions on how to improve your website’s SEO with no human involvement. Pretty cool, huh?
You can also use our other GPT tools like:
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.