Purpose. Maintain one public figure page as a trusted, auditable brand asset. This is not a license to manufacture praise, suppress fair criticism, or take live actions without the page owner’s authority.
Outcome
The page has accurate identity and access records, a current content and response queue, policy-compliant moderation, traceable engagement receipts, and a named human owner who approves sensitive responses and irreversible actions.
Access and authority
- Use an individual, delegated platform identity with the minimum role required. Do not share raw passwords.
- Name the page owner, content approver, moderation/escalation owner, ad-spend approver, and access review date.
- Publishing, deleting, blocking, spending, changing roles, or changing account settings requires the authority stated in the current project brief.
- Check the platform’s current rules and the client’s privacy, brand, and records policy on the execution date.
Inputs
- Canonical name, biography, profile image, website, contact path, and verified platform links.
- Goals, Content, and Targeting statement; approved content library; response voice; prohibited claims; and escalation matrix.
- Current inbox, comment, mention, and content queues plus the prior maintenance receipt.
- Approved moderation categories and evidence-retention rules.
Steps
- Confirm that the page represents the correct person and that the accountable owner, operator role, and access review date are recorded.
- Verify profile facts and destination links against owner-approved sources. Do not invent credentials, affiliations, client results, or verification status.
- Review the approved content queue. Check source rights, names, numbers, claims, tags, destination, and approver before scheduling or publishing.
- Triage inbox items into routine, opportunity, support, sensitive, and spam/scam. Use an approved response only when it answers the actual message; route legal, safety, financial, medical, employment, press, and crisis issues to the named owner.
- Moderate by behavior, not sentiment. Remove or hide spam, scams, doxxing, credible threats, hate, harassment, impersonation, and policy-violating material under the approved rule. Preserve a credential-free receipt before material removal or blocking.
- Do not hide a comment merely because it is negative. Leave honest criticism visible unless it violates a documented rule. When authorized, answer factual concerns, correct real errors, or acknowledge the feedback without arguing.
- Engage selectively. Thank relevant shares and substantive comments in the owner’s voice; do not use blanket likes, canned praise, fake endorsements, or mass invitations as a substitute for judgment.
- Update the content library with approved mentions, useful questions, testimonials with documented consent, high-performing posts, source URLs, dates, and usage rights.
- Record the maintenance receipt: items reviewed, actions taken, links, reviewer, exceptions, incidents, follow-ups, and next review date. Never include secrets or unnecessary personal data.
- Run weekly QA on access, profile facts, broken links, queued content, response backlog, moderation consistency, and unresolved escalations.
Definition of Done
- Identity, profile facts, links, roles, and review date are current.
- Every live action is within the operator’s documented authority and sensitive actions have reviewer approval.
- Inbox and comment queues are triaged; spam/abuse is separated from honest criticism.
- No fair criticism was hidden solely for being negative, and no response invents facts or commitments.
- Content-library additions retain source, consent or rights, and outcome evidence.
- The credential-free maintenance receipt and next review date are stored in the project.
Failure modes
- Using shared credentials or operating in the wrong person, page, Business Manager, or ad account.
- Suppressing criticism, buying or manufacturing engagement, or turning moderation into reputation laundering.
- Publishing unverified claims, private information, unlicensed assets, or a misleading edit.
- Blocking someone, deleting evidence, changing roles, or spending money without authority.
- Letting canned responses create promises, admissions, or advice the owner did not approve.
Rollback and escalation
Stop when the account, authority, facts, rights, or policy are uncertain. Save a non-secret receipt, move the item to the named owner, and avoid compounding the issue. For an incorrect post, use the platform’s recoverable correction or unpublish flow when available, preserve the original and approval trail, notify the owner, and document the corrected result. For credential exposure or excess access, revoke the session/share and rotate the affected credential under the access owner’s direction.
Evidence status and related system
This canonical page consolidates the prior duplicate Public Figure pages. The task remains Needs work until its exact maintenance skill is mapped and one representative weekly run is independently reviewed. Use the Content Factory AI Capability Index to record task-level execution, human accountability, readiness, supervision, errors, and evidence without treating the score as a job-loss prediction.