Kyle Abellar: Making His Influence Googleable & Helping More Creators

Kyle Abellar is an influencer dedicated to helping other creators grow, and he has built a strong presence on TikTok and Instagram, engaging audiences with his content.

This guide outlines steps Kyle can take to strengthen his online presence and ensure that Google properly recognizes his work.

How Kyle Abellar Discovered the Importance of Being Googleable

Kyle first discovered me while trying to get verified as a Snap Star. Verification was an important step for him, not just for credibility but as a way to solidify his online presence.

He reached out to several influencers for guidance, but instead of clear advice, he encountered vague responses or was ignored altogether.

Determined to find a real solution, Kyle took matters into his own hands and searched online.

“I think I just typed it in, and your name pops up,” Kyle recalls. “It was late last night or maybe this morning, I don’t recall. But I see your name and I’m like, I’ll shoot him a DM on Instagram. And now here we are.”

Kyle’s challenge wasn’t just about verification—it was about doing everything right and still not having full online recognition.

He had built an audience, put in the effort, and created content, yet search engines didn’t fully acknowledge his impact. This is a common challenge for influencers, and it’s what led him to take action.

Gaining Perspective: Kyle Abellar’s Virtual CES Tour

Beyond verification, Kyle wanted to understand how major players establish long-term credibility. To provide deeper insight, I took him on a virtual tour of the Consumer Electronics Show (CES) in Las Vegas, where the biggest brands dominate their industries through media strategy.

Kyle Abellar
Dennis Yu at the Consumer Electronics Show

“That’s so sick! I never realized how companies use tech and media like this to stay ahead. It’s insane,”

Kyle said as he observed how structured branding impacts recognition. He saw firsthand that digital authority isn’t just about followers—it’s about structuring visibility in a way that search engines and the industry recognize.

Reflecting on this, Kyle had a breakthrough moment: “I’ve been so focused on social growth, but I need to build something bigger that ties everything together.”

Learning from Success: The Alex Makowski Approach

Kyle’s journey toward becoming Googleable mirrors the path taken by others who have successfully built their authority online.

Alex Makowski followed a structured process to establish himself as a lead generation expert. His approach focused on:

  • Aligning with established industry figures to build credibility.
  • Strengthening his website to serve as a primary digital asset.
  • Claiming his Knowledge Panel to validate his expertise.
  • Showcasing his knowledge through speaking engagements and media features.
Kyle Abellar
Alex Makowski is Googleable and has built authority

The key takeaway for Kyle is that strategic positioning and consistent visibility lead to long-term credibility. His social media presence is strong, but expanding beyond it will ensure that he is recognized across multiple digital platforms.

Kyle Abellar’s Online Growth and the Need for Google Recognition

Kyle’s strength is in creating engaging content, but he recognized a key challenge—His work is already making an impact, and structuring it more effectively will ensure Google properly reflects his influence.

“I’ve put in the work, I have the content, but Google still isn’t pulling it together,” he said. “I know people are searching for me, but they don’t always find the right information.”

Kyle has cultivated a recognizable brand on social media, but for long-term credibility, his work must also be well-documented and organized outside of social platforms.

Currently, searches for his name return social media accounts but lack a fully structured knowledge profile that provides a complete picture of his professional background and expertise.

Kyle Abellar
Google search for Kyle Abellar returns social media accounts

The goal is to create a digital presence that reflects his achievements in a way that is easily accessible and verifiable.

Securing Kyle Abellar’s Digital Real Estate

A key part of becoming Googleable is owning a personal brand domain—a website that consolidates all relevant information about Kyle. The best thing is that during our conversation, we went ahead and purchased his domain.

Kyle Abellar
Purchased Kyle’s domain at Godaddy

While he has not yet developed this site, doing so is an important step toward strengthening his online authority. A personal brand website allows him to:

  • Control how he is represented online – Ensuring the most accurate and complete version of his work appears in searches.
  • Establish credibility – Google favors structured, authoritative sources, and a website can act as his central knowledge hub.
  • Connect all of his digital assets – Properly linking social media, media features, and professional work in one place enhances visibility.

Claiming and Optimizing Kyle Abellar’s Knowledge Panel

Kyle has already made a name for himself on social media, but he knows that his credibility needs to extend beyond platforms like TikTok and Instagram.

“Right now, my audience knows me, but if someone outside of social media looks me up, it’s not as clear who I am,” he acknowledged.

To enhance his Google Knowledge Panel, Kyle can:

  • Claim the panel and verify his identity to take control of his digital footprint.
  • Expand his presence across multiple platforms by creating more search-indexed content beyond TikTok and Instagram.
  • Gain authoritative references through media mentions, interviews, and collaborations that strengthen his credibility.
  • Ensure consistency across all his online platforms so Google accurately connects his content to his identity.

Taking these steps will make it easier for potential collaborators, brands, and media outlets to access accurate, well-organized information about his work.

Kyle Abellar
Kyle’s Google Knowledge Panel

An example of how a Knowledge Panel can boost authority is Danny Leibrandt’s journey to becoming more visible online. Danny followed a structured approach by:

  • Building a well-organized website that Google could reference as a trusted source.
  • Posting valuable content consistently, signalling to both Google and his audience that he was an active and credible expert.
  • Collaborating with well-known industry figures led to valuable backlinks and increased his trustworthiness.
  • Interlinking all of his digital assets, ensuring that his website, social profiles, and media appearances were connected in a way Google could understand.

His efforts paid off, and after about a year of steady work, Danny Leibrandt secured a Google Knowledge Panel that reinforced his authority.

Kyle Abellar
Danny Leibrandt’s Google Knowledge Panel

Kyle can take a similar approach to ensure that his Knowledge Panel not only reflects his current influence but also strengthens his long-term positioning in his industry.

Taking the Next Steps: Kyle Abellar’s Path Forward

Kyle understands that becoming Googleable isn’t just about making small tweaks—it’s about intentionally structuring his digital footprint.

“This is something I have to commit to,” he said. “I know it won’t happen overnight, but I want to make sure I’m not just known for my content, but also for what I stand for.”

Kyle has already built a strong foundation as a content creator, and now, refining his digital presence will position him as an authority in his field. To achieve this, he should:

  • Develop a personal website as the central hub for his online identity.
  • Claim and enhance his Knowledge Panel to reinforce his authority.
  • Expand beyond social media to make his expertise more accessible and search-friendly.
  • Clearly define and document his mission to create a lasting digital footprint.
  • Leverage media appearances and collaborations to increase credibility.

By taking action now, Kyle will not only solidify his reputation but also future-proof his brand. As search engines evolve, those with structured, authoritative content will remain visible and influential. His next moves will determine how effectively he positions himself for long-term success.

Dennis Yu
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.