We’re looking for A Players.
If you’re someone who takes initiative, solves problems without hand-holding, and actually wants to grow, read on.
If you’re expecting private tutoring, personal feedback sessions, or for us to chase you down, stop here.
The philosophy: Why we hire the way we do
AI has changed everything.
The days of mindless VAs doing repetitive tasks are over, permanently.
We don’t hire “assistants.”
We hire specialists: people who think, who can communicate with humans and AIs, who understand context (what we call GCT: Goals, Content, and Targeting).
Whether you’re in the U.S. or the Philippines, Pakistan, Kenya, or anywhere else, the bar is the same.
Pay isn’t about geography.
It’s about competency.
If you can meet our standards, you can earn U.S.-level pay, regardless of where you live.
One path for everyone
Forget titles like “VA,” “intern,” or “junior.”
Everyone starts from the same place: mastering the fundamentals.
From there, your skills determine how high you go.
We’ve built a 9-Level Career Path that takes you from trainee to full-fledged agency owner.
- Levels 1–3: Learn and execute the fundamentals, content, AI tools, and process.
- Level 4–6: Manage clients, lead teams, and handle strategy.
- Level 7–9: Architect systems, build agencies, and mentor others.
Your progress is measured, not guessed.
We use Metrics, Analysis, and Action (MAA) to assess real growth.
The AI Apprentice program
This is the same system we use with business owners who pay us to train managers for their Content Factory.
We just call it something different when the young adult or specialist is paying, or being paid, to go through it.
- If you (or your parents) pay, you’re an AI Apprentice learning to manage the Content Factory.
- If we pay you, the bar is higher, you’re expected to operate at Level 4+ (team lead and client-facing).
This isn’t school.
It’s an apprenticeship like blacksmiths, electricians, and carpenters have done for hundreds of years.
You’ll learn by doing, not by watching or waiting for someone to spoon-feed you.
Pay and performance
We pay based on task competency, not location.
Once our systems are fully automated, Level 1–3 specialists will be paid per completed task (like an Uber driver per ride).
Levels 4–6 (managers and architects) are paid hourly, since they’re building systems, training others, and managing revenue.
For A Players, this is incredible news.
You can make U.S. wages from anywhere.
For non–A Players: you’ll need to find jobs where performance doesn’t matter. (Government and nonprofits are hiring.)
How to qualify
We hire through execution.
Here’s exactly what to do:
- Choose a Long video: Pick a 20+ minute video from our YouTube channel.
- Turn it into an article: Use our blog posting guidelines.
- Grade your work: Run it through our Article Grader tool. If your score is an “A,” you’re on the right path.
- Post it: Share your graded article in the Digital Marketing with Dennis Yu Facebook group.
- Make a 1-minute video: Explain your understanding of the Content Factory model, and post it on Facebook.
If you can follow directions, show initiative, and produce quality work, you’ll stand out instantly.
If you can’t, that tells us everything we need to know.
The waiter analogy (A.K.A. What not to do)
If you’re expecting us to privately mentor you before you’ve qualified, you’re missing the point.
Imagine sitting at a restaurant expecting waiters to hover around you, refill your water, and cater to your every need.
That’s not how apprenticeships work.
We’re not the waiters: you’re the chef in training.
You show initiative, do the work, and earn access to higher levels through results, not entitlement.
Frequently asked questions
Do I need a marketing degree?
Nope. Just initiative, curiosity, and follow-through.
What hardware should I use for interviews?
Whatever lets you show up clearly and confidently on Zoom.
Do I have to turn on my camera?
Yes, communication is 90% nonverbal.
Are hours tracked?
Yes, for transparency. We use TimeCamp to ensure accountability, not micromanagement.
Do we get paid bi-weekly?
Yes, payments are bi-weekly for active contractors.
Is there a dress code?
Dress appropriately for client meetings. Beyond that, results matter more than wardrobe.
Final word
We operate like a professional sports team, not a daycare.
The standards are the same whether you’re in Manila or Minneapolis.
Everyone starts from the same playbook, everyone earns based on skill, and everyone has the chance to grow into leadership.
f you’re ready to prove yourself, start by completing the qualification steps.
If not, that’s okay.
We only have room for A Players who are ready to win.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.